Senior Creative Strategist, Brand & Insights

Leadout Capital; Chicago (IL); On-site; USD 120,000 - 170,000; Full time

Job summary

Salesforce is seeking a Creative Strategist to bridge data-based market understanding with world-class creative execution. You will lead the end-to-end creative strategy lifecycle across advertising, partnerships, campaigns, and events, reporting to the Director, Creative Strategy.

You will translate insights into potent strategies, guide validation testing, and collaborate with Brand Strategy, Brand Management, and Campaign Creative to ensure campaigns are strategically sound and creatively

Qualifications

• 8+ years of experience in creative strategy, brand planning, or creative insights/research roles, with at least 3 years in B2B tech or large-scale global brands.
• Expertise spanning multiple creative disciplines: advertising, sports partnerships, experiential/events, and internal communications.
• A strong portfolio of creative briefs and strategies that led to measurable business impact and award-winning creative.
• Strong creative instincts rooted in audience understanding and competitive differentiation.
• Excellent written, verbal, and presentation skills, capable of influencing creative teams and executive stakeholders. You can “speak Creative” and deliver guidance that inspires.
• Strong qualitative and quantitative research skills, with a proven track record of gathering data, uncovering market perceptions, and synthesizing findings into clear strategic narratives.
• Experience designing and leading creative validation and message testing.
• Experience advancing cross-functional initiatives with stakeholders across functions, geographies, and operating units in fast-paced, high-performance environments.
• BA/BS required; MBA a plus.

Responsibilities

• Own the end-to-end creative lifecycle: Manage the continuous loop of generating insights that inform creative strategy, formulating the creative strategy itself, working with creatives to ensure we stay on-brief, and leading the validation testing of the resulting creative.
• Stay on the pulse: Spearhead insight and data gathering to understand audience perception and needs. Know what the market thinks of us and what audiences need at any given time.
• Differentiate the brand: Monitor the competitive landscape to ensure our creative work cuts through the noise, establishing a distinct and powerful brand voice.
• Develop creative strategy: Translate data into inspiring, actionable audience insights that inform your creative strategies and briefs across advertising, high-profile sports partnerships, internal employee campaigns, and major events.
• Lead creative testing: Guide pre-market and in-market creative testing with our vendors and internal teams to validate concepts, optimize the work, and prove ROI.
• Partner across teams: Work seamlessly with Brand Strategy, Brand Management, and the Campaign Creative (designers, copywriters, producers) to ensure our high-profile campaigns and marketing activities are strategically sound and creatively compelling.
• Brand advocacy: Be a brand advocate within Marketing and across Salesforce’s global organization.

Skills

Creative strategy

Brand planning

Insights research

Presentation skills

Stakeholder management

Cross-functional collaboration

Education

BA/BS or higher

MBA (plus)

Job description

Salesforce is seeking a Creative Strategist to bridge data-based market understanding with world-class creative execution. You will lead the end-to-end creative strategy lifecycle across advertising, partnerships, campaigns, and events, reporting to the Director, Creative Strategy.

You will translate insights into potent strategies, guide validation testing, and collaborate with Brand Strategy, Brand Management, and Campaign Creative to ensure campaigns are strategically sound and creatively