Brand Experience Planner: Drive Growth & Partnerships

General Mills; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

General Mills in Atlanta is seeking a Planner, Brand Experience to shape and execute strategic plans, partnerships, and brand promotions across iconic brands. You will collaborate with internal teams and external partners, manage multiple projects, stay on top of cultural trends, and ensure brand guidelines are consistently applied to deliver engaging consumer experiences.

You will champion collaboration, drive executional excellence, and contribute to growth through innovative experience

Qualifications

• Bachelor's degree in a relevant field such as Communications, Marketing, Business.
• 1-3 years of relevant digital marketing experience.
• Strong communication skills, including written, verbal and presentation skills.
• Proven track record of executing projects with excellence.
• Ability to collaborate effectively within cross-functional teams.
• Learning mindset, exhibiting curiosity and eagerness to learn.
• Organizational skills with attention to detail.

Responsibilities

• Collaborate with internal and external teams, including agencies and partners, to develop and execute strategic plans, partnership strategies, and fully integrated experience plans.
• Execute brand strategies and projects with adherence to brand guidelines.
• Stay informed about current cultural trends to identify opportunities for innovation.
• Manage multiple projects simultaneously, coordinating packaging, partnerships, licensing, and content production.
• Build and foster strong working relationships with internal teams, external partners, vendors, and agencies.
• Contribute to the development of strategies, priorities, and recommendations for partnerships, licensing opportunities, and brand experiences.
• Ensure brand guidelines are consistently applied across all communication touchpoints.
• Learning mindset and adaptability in a dynamic environment.

Skills

Project management

Brand strategy

Digital marketing

Communication skills

Education

Bachelor's degree in Communications, Marketing, Business, or similar

Job description

General Mills in Atlanta is seeking a Planner, Brand Experience to shape and execute strategic plans, partnerships, and brand promotions across iconic brands. You will collaborate with internal teams and external partners, manage multiple projects, stay on top of cultural trends, and ensure brand guidelines are consistently applied to deliver engaging consumer experiences.

You will champion collaboration, drive executional excellence, and contribute to growth through innovative experience