Creative Director — AI-Driven Rapid-Response Storytelling

Burson Global; Washington (District of Columbia); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Competitive benefits package

Hybrid work arrangement (four days in-

Job summary

Burson Global, part of WPP, invites a Creative Director to lead TWITCH LAB’s creative direction. The role blends digital content, crisis communication storytelling, and earned-first narratives, leveraging generative AI tools while upholding brand integrity and legal/IP compliance.

You will mentor a multidisciplinary studio and collaborate with senior leaders to drive rapid-turn campaigns across digital, social, video, and executive communications in a high-stakes, reputation-focused environment.

Qualifications

• 8–10+ years of progressive creative leadership experience in an agency, production studio, or corporate communications environment.
• Experience and knowledge of generative AI creative tools across text, image, video, voice, and workflow automation.
• Proven track record developing high-stakes corporate messaging, crisis responses, executive decks, and brand reputation campaigns.
• A strong portfolio demonstrating innovative visual and narrative campaigns, high-end content execution, and creative leadership.

Responsibilities

• Set a new Creative Benchmark by championing and defining the creative standard for TWITCH LAB, blending technology with earned-first human storytelling.
• Lead creative concepting under compressed timelines, driving rapid-response variants across digital, social, video, and executive communications.
• Oversee proper use of TWITCH LAB while also tending to the work itself, building a culture of creatives focused on defining a new way of corporate storytelling at speed and scale.
• Ensure outputs meet client brand standards, maintain visual consistency, and comply with legal/IP requirements.
• Champion responsible AI workflows, including rules for executive likeness protection, synthetic media disclosures, and client data security.
• Present creative concepts and scenario-tested options confidently to C-suite executives, client leaders, and internal partners.
• Manage, direct, and mentor a multidisciplinary studio team (writers, designers, editors, producers), supporting continuous learning, experimentation, and speed.
• Integrate LAB output into Burson’s broader Creative, Strategy, and Insights & Intelligence (I&I) practices.
• Oversee quick-turn asset development spanning ad-like digital content, quick-turn executive videos for internal employee campaigns, infographics to help debunk disinformation in real time, and other multi-channel disciplines.
• Partner closely with senior account leads, clients, strategic intelligence leads, and extensions of the creative team to create and execute reputation-driving content.

Skills

Generative AI tools

Creative leadership

Crisis communications

Brand reputation

Stakeholder presentations

Job description

Burson Global, part of WPP, invites a Creative Director to lead TWITCH LAB’s creative direction. The role blends digital content, crisis communication storytelling, and earned-first narratives, leveraging generative AI tools while upholding brand integrity and legal/IP compliance.

You will mentor a multidisciplinary studio and collaborate with senior leaders to drive rapid-turn campaigns across digital, social, video, and executive communications in a high-stakes, reputation-focused environment.