Creative Director - TWITCH LAB - Burson

bursonglobalcareers; Washington (District of Columbia); On-site; USD 140,000 - 240,000; Full time

Job summary

Burson Creative is seeking a visionary and agile AI-enabled Creative Director to lead the creative direction for the newly concepted TWITCH LAB—an AI-enabled rapid-response capability. You will blend generative AI tools with human craft to produce quick-turn assets for clients across digital channels.

You will supervise conception and execution of rapid-turn content, collaborating with senior account leads, clients, data teams, and the broader creative team to drive reputation-building content

Qualifications

• 8-10+ years of progressive creative experience.

Responsibilities

• Creative Vision & AI Innovation: define the creative standard for the TWITCH LAB blending tech with storytelling.
• Rapid-Response Concepting: lead compressed timelines producing rapid-response variants across digital, social, video, and executive channels.
• Oversight of Function and Execution: oversee use of the Twitch Lab and drive speed and scale in projects.
• Governance & Quality Control: ensure brand integrity, visual consistency, IP compliance; champion ethical AI workflows.
• Leadership & Stakeholder Consultation: present concepts to C-suite and mentor a multidisciplinary studio team.

Skills

Creative leadership

AI for creative

Brand storytelling

Job description

Who we are:

Burson, part of WPP, is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com

For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.

Burson Creative:

You'll be joining a creative team that's been recognized with Cannes Lions, Clios, One Show, New York Festivals, SABER, and PRWeek awards, but more importantly, a team that's curious, collaborative, and constantly pushing each other to do work that earns attention.

The Creative team works across the full Burson client roster to ideate, develop, and produce earned-first campaigns, building original ideas that cut through culture not just the noise. Our work connects people and brands by digging deeper, imagining more, and creating campaigns and content designed to live anywhere and travel everywhere.

We've intentionally brought together a mix of designers, writers, producers, and creators from different backgrounds, cultures, and points of view, because better work comes from diverse voices challenging each other.

We're looking for people who love what they do, value different perspectives, and are excited to roll up their sleeves to help push our creative even further.

Check out our latest work here. https://www.bursonglobal.com/locations/us/creative-careers-at-burson-us

More about the role:

We are seeking a visionary and agile AI-enabled Creative Director to lead the creative direction for our newly concepted TWITCH LAB -an AI-enabled creative rapid-response capability dedicated to quick turn demands of creative assets requested by our clients. While many of the executions will lean toward digital content and story-telling in the corporate and crisis communication space, the North Star will be able building reputation enhancing content that can move at the speed of machine. Done well, this work will begin to redefine how corporate storytelling can be produced, blending cutting-edge generative AI tools with high-impact human craft.

As the creative lead of the LAB, you will oversee the conceptualization and execution of quick-turn asset development that could range from ad-like digital content to quick-turn executive videos meant for internal employee campaigns, to infographics to help debunk disinformation in real-time and other multi-channel disciplines. You will partner closely with our senior most account leads, clients, strategic intelligence leads (data and intelligence team members), and extensions of our creative team to create and execute reputation driving content.

What you’ll do:

• Creative Vision & AI Innovation

  Set a new Creative Benchmark: Champion and define the creative standard for the TWITCH LAB, blending technology with earned-first human storytelling.

• Rapid-Response Concepting: Lead creative concepting under compressed timelines, driving the production of rapid-response variants across digital, social, video, and executive communications channels.
• Oversight of Function and Execution: As a new concept, the Creative Director will oversee the proper use of the Twitch Lab while also tending to the work itself, creating a culture of creatives that seeks to define a new way of corporate story-telling at speed and scale.
• Governance & Quality Control

  Brand Integrity & Compliance: Ensure all outputs uphold client brand standards, visual consistency, and legal/IP compliance.

  Ethical AI Leadership: Champion responsible AI workflows, implementing rules for executive likeness protection, synthetic media disclosures, and client data security.

• Leadership & Stakeholder Consultation

  Executive Client Counsel: Present creative concepts and scenario-tested options confidently to C-suite executives, client leaders and internal partners.

  Team Leadership & Mentorship: Manage, direct and mentor a multidisciplinary studio team (writers, designers, editors, producers), fostering an environment of continuous learning, experimentation, and speed.

  Agency Cross-Collaboration: Integrate the LAB's output seamlessly with Burson's broader Creative, Strategy, and Insights & Intelligence (I&I) practices.

Experience that contributes to success:

8-10+ years of progressive creative