AI-Driven Creative Director, Lab Lead

Burson; Atlanta (GA); Hybrid; USD 60,000 - 140,000; Full time

Job summary

Burson is seeking an AI-enabled Creative Director to lead the newly conceived TWITCH LAB, a rapid-response capability for quick-turn creative assets. The role blends generative AI tools with high-level craft to push corporate storytelling at the speed of tech.

You will oversee rapid asset development, work with senior accounts, data leads, and creative teams to produce reputation-driving content across multi-channel campaigns in a hybrid office model.

Qualifications

• 8–10+ years of progressive creative leadership experience.
• Experience with generative AI tools for text, image, and video.
• Strong track record in corporate messaging and crisis responses.
• Portfolio showcasing high-end content and leadership.

Responsibilities

• Oversee conceptualization and execution of quick-turn asset development for our AI-enabled LAB.
• Collaborate with senior account leads, clients, data intelligence and creative teams to produce reputation-driving content.

Skills

AI competency

Crisis management

Creative leadership

Portfolio of work

Agile leadership

Strategic thinking

Job description

Burson is seeking an AI-enabled Creative Director to lead the newly conceived TWITCH LAB, a rapid-response capability for quick-turn creative assets. The role blends generative AI tools with high-level craft to push corporate storytelling at the speed of tech.

You will oversee rapid asset development, work with senior accounts, data leads, and creative teams to produce reputation-driving content across multi-channel campaigns in a hybrid office model.