CPG Digital Ads Growth Director (Hybrid)

Yahoo Holdings Inc.; Champaign (IL); Hybrid; USD 189,000 - 393,000; Full time

Benefits offered by this job

Hybrid work options

Healthcare benefits

401(k) and education stipends

Job summary

Yahoo Holdings Inc. in the United States seeks a Sales Director to lead digital advertising strategies for CPG brands. You will build executive-level relationships, identify multi-million dollar opportunities, and collaborate across product, content, and business development to craft go-to-market narratives.

The role emphasizes strategic thinking, revenue growth, and delivering measurable business impact through data-driven advertising solutions, with a flexible hybrid work arrangement.

Qualifications

• 8–10 years of frontline digital advertising sales experience.
• Proven track record of achieving ambitious revenue targets.
• Excellent communication and ability to influence C-level executives.
• Strong understanding of CPG category trends and competitive landscape.
• Experience leveraging AI-driven capabilities in marketing.

Responsibilities

• Define and execute a strategy to attract CPG advertisers and drive revenue growth.
• Build and nurture executive-level relationships with brands and agencies.
• Identify 8-figure partnership opportunities tailored to category needs.
• Collaborate with cross-functional teams on integrated go-to-market stories.
• Stay informed on category trends, retail shifts, and tech advances.
• Partner with agency development teams to evangelize offerings at holding company level.
• Deliver innovative, data-driven solutions that measurably impact clients.

Skills

Strategic selling

Relationship building

C-level engagement

Digital advertising

Job description

Yahoo Holdings Inc. in the United States seeks a Sales Director to lead digital advertising strategies for CPG brands. You will build executive-level relationships, identify multi-million dollar opportunities, and collaborate across product, content, and business development to craft go-to-market narratives.

The role emphasizes strategic thinking, revenue growth, and delivering measurable business impact through data-driven advertising solutions, with a flexible hybrid work arrangement.