CPG Ads Strategy Director: Revenue Growth & Partnerships

Yahoo Holdings Inc.; Baltimore (MD); Hybrid; USD 189,000 - 393,000; Full time

Benefits offered by this job

Healthcare

401k

Backup childcare

Education stipends

Job summary

Yahoo Holdings Inc. is seeking a Sales Director to lead digital advertising efforts for CPG brands, driving adoption of Yahoo's solutions and revenue growth.

You will build executive relationships, identify multi-million-dollar investments, and collaborate across Yahoo’s teams to craft compelling, data-driven go-to-market stories. You will stay ahead of category trends and emerging AI-enabled strategies to deliver measurable business impact for clients, while operating in a flexible hybrid work

Qualifications

• Minimum 8–10 years in frontline digital advertising sales or related roles.
• Proven track record of achieving ambitious revenue targets and cultivating strategic customer relationships.
• Excellent communication and interpersonal skills with the ability to influence C-level executives.

Responsibilities

• Define and execute a comprehensive strategy to attract CPG advertisers across food and beverage, household, beauty and personal care, and health and wellness, driving adoption of Yahoo's solutions and revenue growth.
• Build and nurture strategic relationships with C-level executives and key decision-makers at brands and agencies.
• Identify strategic partnership opportunities with eight-figure investments tailored to the category.
• Collaborate with cross-functional teams on an integrated go-to-market story for clients.
• Stay abreast of category trends, retail and shopper marketing shifts, competition, and emerging technologies.
• Collaborate with agency development teams to evangelize Yahoo's offering at the media holding company level.
• Deliver innovative solutions that drive measurable business impact.

Skills

Digital ad sales

CPG clients

C-level relationships

Strategic selling

Negotiation skills

AI insights

Revenue growth

Cross-functional

Industry trends

Job description

Yahoo Holdings Inc. is seeking a Sales Director to lead digital advertising efforts for CPG brands, driving adoption of Yahoo's solutions and revenue growth.

You will build executive relationships, identify multi-million-dollar investments, and collaborate across Yahoo’s teams to craft compelling, data-driven go-to-market stories. You will stay ahead of category trends and emerging AI-enabled strategies to deliver measurable business impact for clients, while operating in a flexible hybrid work