CPG Ad Sales Director - Hybrid, Eight-Figure Growth

Yahoo Holdings Inc.; Nashville (TN); Hybrid; USD 189,000 - 393,000; Full time

Benefits offered by this job

Flexible hybrid work

Incentive compensation opportunities

Healthcare benefits

401k plan

Education stipends

Job summary

Yahoo Advertising is seeking a Sales Director to lead digital advertising sales strategy targeting consumer packaged goods (CPG) brands and agencies. You will build strategic relationships with C-level executives and drive high-value investments across food/beverage, beauty, and health categories.

In this hybrid role, you will collaborate with cross-functional teams, stay ahead of category trends, and deliver measurable business impact through data-driven solutions and innovative campaigns.

Qualifications

• Minimum 8–10 years in frontline, digital advertising sales or related roles, with 2–4 years focused on CPG clients.

Responsibilities

• Define and execute a comprehensive strategy to attract CPG advertisers across food and beverage, household, beauty and personal care, and health and wellness.
• Build and nurture strategic relationships with C-level executives and key decision-makers at brands and agencies.
• Identify strategic partnership opportunities that command eight-figure investments and are tailored to the category.
• Collaborate with cross-functional teams on an integrated go-to-market story for clients.
• Stay abreast of category trends, retail and shopper marketing shifts, competitive landscapes, and emerging technologies.
• Work with an agency development team to evangelize Yahoo's offering at the media holding company level.
• Demonstrate a deep understanding of client objectives and deliver innovative solutions with measurable impact.

Skills

Digital advertising sales

CPG industry knowledge

C-level relationship building

Strategic go-to-market

Negotiation skills

Job description

Yahoo Advertising is seeking a Sales Director to lead digital advertising sales strategy targeting consumer packaged goods (CPG) brands and agencies. You will build strategic relationships with C-level executives and drive high-value investments across food/beverage, beauty, and health categories.

In this hybrid role, you will collaborate with cross-functional teams, stay ahead of category trends, and deliver measurable business impact through data-driven solutions and innovative campaigns.