CPG Advertising Sales Director: Strategy & Growth

Yahoo Holdings Inc.; Mountain View (CA); Hybrid; USD 189,000 - 393,000; Full time

Benefits offered by this job

Hybrid work options

Healthcare

401k

Education stipends

Backup childcare

Job summary

Yahoo is seeking a Sales Director to lead and execute high-impact digital advertising strategies for CPG brands. You will cultivate executive-level relationships, identify eight-figure partnerships, and collaborate across Yahoo teams to craft integrated go-to-market programs that drive measurable growth.

The role requires staying ahead of industry trends, leveraging AI insights, and delivering data-driven marketing solutions that elevate client outcomes.

Qualifications

• 8-10 years in frontline digital advertising sales or related roles.
• 2-4 years of experience focused on CPG clients.
• Proven track record of achieving revenue targets.
• Strong strategic thinking and GTM execution capabilities.
• Excellent communication and ability to influence C-level executives.
• Proficiency in sales methodologies and negotiations.
• Passion for delivering exceptional customer experiences and business impact.
• Awareness of AI-driven marketing capabilities and trends.
• Extensive client network.

Responsibilities

• Define and execute a comprehensive strategy to attract CPG advertisers across multiple categories, driving adoption and revenue growth.
• Build and nurture strategic relationships with C-level executives and key decision-makers.
• Identify partnership opportunities with eight-figure investments tailored to the category.
• Collaborate with cross-functional teams on an integrated go-to-market story for clients.
• Stay abreast of category trends, retail shifts, competition, and emerging tech to accelerate growth.
• Coordinate with agency development teams to evangelize our offering at the media holding company level.
• Demonstrate deep understanding of client objectives and deliver innovative, measurable solutions.

Skills

Digital advertising sales

CPG clients

Strategic relationships

Go-to-market strategy

Executive communication

Negotiation skills

AI marketing insights

Industry trends

Client network

Job description

Yahoo is seeking a Sales Director to lead and execute high-impact digital advertising strategies for CPG brands. You will cultivate executive-level relationships, identify eight-figure partnerships, and collaborate across Yahoo teams to craft integrated go-to-market programs that drive measurable growth.

The role requires staying ahead of industry trends, leveraging AI insights, and delivering data-driven marketing solutions that elevate client outcomes.