Corporate Sales Trainer

AppleOne Employment Services; Petaluma (CA); On-site; USD 65,000 - 70,000; Full time

Job summary

AppleOne Employment Services in Petaluma, CA is hiring a Sales Trainer to onboard and coach sales staff in a fast-paced software environment. You will deliver training, measure outcomes, and support ongoing professional development.

This role emphasizes performance, collaboration, and continuous improvement while cultivating a positive sales culture. The ideal candidate has 2–4 years of training experience, a bachelor’s degree in business or related field, and strong presentation and coaching

Qualifications

• 2–4 years of experience as a Sales Training Specialist or similar role.
• Bachelor’s degree in business or related field, or equivalent leadership experience.
• Strong knowledge of sales processes and corporate sales environments.

Responsibilities

• Deliver structured training sessions for new and existing sales personnel using established materials.
• Support onboarding programs and communicate sales processes, tools, and performance expectations.
• Measure trainee performance and monitor progress of new sales team members.
• Develop new approaches to strengthen training effectiveness and update materials.
• Maintain training records and stay current on market trends and sales best practices.

Skills

Sales training

Coaching

Presentation skills

Verbal communication

Time management

Multitasking

Microsoft Office

E-learning platforms

Education

Bachelor's degree in business or related field

Tools

Microsoft Office Suite

Learning management systems (LMS)

Job description

Job Summary

We are seeking a motivated and engaging Sales Trainer for a direct hire opportunity in Petaluma, CA. This role is ideal for a sales training professional who enjoys coaching others, strengthening sales performance, and helping new hires build confidence in a fast-paced software industry environment.

The Sales Trainer will play a key role in onboarding sales employees, delivering effective training programs, measuring learning outcomes, and supporting ongoing professional development. This is an excellent opportunity to join a dynamic team with a strong focus on performance, collaboration, supportive leadership, and continuous improvement. The right candidate will help shape a positive sales culture where employees are equipped, encouraged, and developed for long-term success.

Key Responsibilities

• Deliver structured training sessions for new and existing sales personnel using established sales training materials.
• Support onboarding programs that help new hires understand sales processes, tools, customer engagement standards, and performance expectations.
• Measure trainee performance after training and monitor the progress of new sales team members.
• Develop new approaches, techniques, and improvements to strengthen the effectiveness of sales training programs.
• Maintain and update training materials, records, and related documentation.
• Stay current on market trends, sales best practices, and the evolving needs of a corporate sales environment.

Compensation and Benefits

• Salary range: $65,000 to $70,000 per year.
• Job type: Direct hire.
• Location: Petaluma, CA.

Required Qualifications and Skills

• Conduct sales training programs for new and current sales personnel.
• Measure training effectiveness and monitor employee performance after training.
• Improve training content, methods, and delivery to support sales team growth.
• Support employee onboarding and ongoing professional development initiatives.
• 2 to 4 years of experience as a Sales Training Specialist, Corporate Sales Trainer, Sales Trainer, or similar role.
• Bachelor’s degree in business, Business Administration, or a related field, or a comparable record of sales leadership experience.
• Strong knowledge of the sales process, sales best practices, and corporate sales environments.
• Ability to effectively teach sales training programs and coach employees toward improved performance.
• Excellent verbal, written, interpersonal, and presentation skills.
• Outstanding coaching, sales, customer service, organizational, and time management skills.
• Ability to motivate others, multitask when needed, and work effectively with a variety of sales professionals.
• Proficiency with Microsoft Office Suite or related software.
• Proficiency with e-learning platforms.

Preferred Qualifications

• Experience training sales teams in the computer software, technology, SaaS, or related industry.
• Experience developing or improving sales training materials, onboarding content, or e-learning modules.
• Prior sales leadership experience with a strong track record of coaching others to meet performance goals.

Equal Opportunity Employer / Disabled / Protected Veterans

We are committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please contact your staffing representative who will reach out to our HR team.

AppleOne participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program.

We also consider for employment qualified applicants regardless of criminal histories, consistent with legal requirements, including, if applicable, the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. Pursuant to applicable state and municipal Fair Chance Laws and Ordinances, we will consider for employment-qualified applicants with arrest and conviction records, including, if applicable, the San Francisco Fair Chance Ordinance. For Los Angeles, CA applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

For temporary assignments lasting 13 weeks or longer, AppleOne is pleased to offer major medical, dental, vision, 401k and any statutory sick pay where required.

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