Conversion Rate Optimization Manager

Experimentation Jobs; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

SolarWinds is seeking a Conversion Rate Optimization Manager in the United States to lead full-funnel lifecycle marketing. You will guide trial users toward evaluation and purchase, using behavior-based segmentation and personalized campaigns.

Work with content and product teams to deliver impactful materials and drive experiments across pages and flows to boost conversions. The role emphasizes data-driven decision making, cross-functional collaboration, and a focus on enhancing

Qualifications

• Experience designing and executing lifecycle marketing strategies.
• Ability to segment users based on behavior and tailor campaigns.
• Proven track record of improving trial-to-purchase conversion.

Responsibilities

• Design and execute a full-funnel lifecycle marketing strategy to guide trial users toward evaluation and purchase.
• Segment users by behavior and create personalized campaigns with content and product teams.
• Build and run an A/B testing and experimentation roadmap across landing pages, signup flows, and in-app experiences to boost conversions.

Skills

Conversion rate optimization

A/B testing

Full-funnel marketing

Data-driven decisions

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

Optimizely

Mixpanel

Job description

Why Here?

SolarWinds is a people-first company with a purpose to enrich the lives of employees, customers, shareholders, partners, and communities. The company helps customers accelerate business transformation with simple, powerful, and secure solutions. This role sits within the Global Growth Marketing team and focuses on trial conversion and activation for the Database portfolio in a fast-paced, innovative environment.

What Will You Do?

As a Conversion Rate Optimization Manager at SolarWinds, you will design and execute a full-funnel lifecycle marketing strategy to guide trial users toward evaluation and purchase. You will segment users based on behavior and create personalized campaigns while collaborating with content and product teams to deliver high-impact materials. Additionally, you will build and run an A/B testing and experimentation roadmap across landing pages, signup flows, and in-app experiences to boost conversions.