CRO Growth Manager: Trial Activation & Optimizations

Experimentation Jobs; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

SolarWinds is seeking a Conversion Rate Optimization Manager in the United States to lead full-funnel lifecycle marketing. You will guide trial users toward evaluation and purchase, using behavior-based segmentation and personalized campaigns.

Work with content and product teams to deliver impactful materials and drive experiments across pages and flows to boost conversions. The role emphasizes data-driven decision making, cross-functional collaboration, and a focus on enhancing

Qualifications

• Experience designing and executing lifecycle marketing strategies.
• Ability to segment users based on behavior and tailor campaigns.
• Proven track record of improving trial-to-purchase conversion.

Responsibilities

• Design and execute a full-funnel lifecycle marketing strategy to guide trial users toward evaluation and purchase.
• Segment users by behavior and create personalized campaigns with content and product teams.
• Build and run an A/B testing and experimentation roadmap across landing pages, signup flows, and in-app experiences to boost conversions.

Skills

Conversion rate optimization

A/B testing

Full-funnel marketing

Data-driven decisions

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

Optimizely

Mixpanel

Job description

SolarWinds is seeking a Conversion Rate Optimization Manager in the United States to lead full-funnel lifecycle marketing. You will guide trial users toward evaluation and purchase, using behavior-based segmentation and personalized campaigns.

Work with content and product teams to deliver impactful materials and drive experiments across pages and flows to boost conversions. The role emphasizes data-driven decision making, cross-functional collaboration, and a focus on enhancing