Growth CRO Lead: Trial Conversion & Activation

SolarWinds; Austin (TX); On-site; USD 110,000 - 160,000; Full time

Job summary

SolarWinds is seeking a Global Growth Marketing Specialist focused on Trial Conversion and Activation to lead the trial nurture, activation, and conversion for the Database portfolio. This role sits at the intersection of marketing, product, and sales and requires a highly analytical, experiment-driven mindset.

You will own the full lifecycle, segment users, and collaborate with cross-functional teams to drive activation, reduce friction, and accelerate customers from trial to value realization.

Qualifications

• 5+ years in Growth Marketing or similar role in B2B SaaS or enterprise software.
• Proven track record optimizing free trials, demos, or tool funnels.
• Experience with Outreach, Marketo, Salesforce or related CRM.
• Product analytics experience (Pendo, Amplitude, Mixpanel).
• A/B testing with Optimizely, VWO or similar.
• Familiar with landing page tools (Hushly, Mutiny) and ad platforms.

Responsibilities

• Own the full trial lifecycle—from nurture to activation to purchase.
• Segment trial users and run highly personalized campaigns.
• Collaborate with content/product teams to reduce setup friction.
• Design and execute a rigorous CRO roadmap for trial-to-customer journey.
• Define sales-ready points and enable timely follow-up with engaged accounts.
• Own KPIs like Trial Conversion Rate, CAC, and feature adoption.

Skills

Growth marketing

Demand generation

Marketing automation

CRM Salesforce

Pendo Amplitude

A/B testing

Landing page tools

Ad platforms

Data analytics

Tools

GA4

Adobe Analytics

Tableau

Mixpanel

Amplitude

Pendo

Job description

SolarWinds is seeking a Global Growth Marketing Specialist focused on Trial Conversion and Activation to lead the trial nurture, activation, and conversion for the Database portfolio. This role sits at the intersection of marketing, product, and sales and requires a highly analytical, experiment-driven mindset.

You will own the full lifecycle, segment users, and collaborate with cross-functional teams to drive activation, reduce friction, and accelerate customers from trial to value realization.