Conversion-Driven Performance Marketing Specialist

Your Behavioral Health; Torrance (CA); On-site; USD 48,000 - 51,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability coverage

Retirement plan

Paid time off

Wellness programs

Professional development

Job summary

Your Behavioral Health (YBH) is seeking a Performance Marketing Conversion Specialist to craft high-converting digital ads and landing pages. You will blend copywriting, creative development, and CRO to improve inquiries, leads, and admissions across paid social, PPC, email, and other channels.

The ideal candidate combines marketing, copywriting, and conversion strategy with strong data-driven instincts in a fast-paced environment.

Qualifications

• 2–5+ years creating digital advertising content and landing pages.
• Strong copywriting and content development skills.
• Understanding of lead generation and conversion funnels.
• Experience with landing page builders, CMS or website CMS.
• Familiarity with A/B testing and CRO principles.
• Attention to detail and project management skills.
• Experience with Canva, Adobe Illustrator or Figma.

Responsibilities

• Create high-converting advertising creative and landing pages.
• Develop persuasive page copy and messaging frameworks.
• Build conversion-focused user experiences for campaigns.
• Optimize landing pages for mobile and desktop.
• Implement best practices for lead forms and CTAs.
• Collaborate on campaign launches with required assets.
• Monitor metrics and recommend CRO improvements.

Skills

Copywriting

Landing pages

A/B testing

CMS platforms

WordPress

Project management

Education

No specific degree required

Tools

Landing page builders

Canva

Adobe Illustrator/Figma

GA4

Job description

Your Behavioral Health (YBH) is seeking a Performance Marketing Conversion Specialist to craft high-converting digital ads and landing pages. You will blend copywriting, creative development, and CRO to improve inquiries, leads, and admissions across paid social, PPC, email, and other channels.

The ideal candidate combines marketing, copywriting, and conversion strategy with strong data-driven instincts in a fast-paced environment.