Conversion-Centric Digital Content Specialist

Collegiate Mobile; Bellevue (WA); On-site; USD 65,000 - 90,000; Full time

Job summary

Collegiate Mobile is seeking a high-velocity Digital Content Specialist to own lifecycle email marketing, social content, and direct-response copy across landing pages and PDPs. You will craft engaging sequences, write ads for Meta/Instagram, and develop CRO-friendly web copy that drives action.

With 2–5 years in DTC, you’ll translate performance data into scalable creative iterations, leveraging AI tools and workflows while maintaining brand voice and compliance.

Qualifications

• Bachelor’s degree in Marketing, Communications, English, or a related field.
• 2–5 years of professional experience in the Direct-to-Consumer (DTC) space.
• Portfolio demonstrating performance-driven work across emails, landing pages, and direct-response social media ad copy.
• Conversion-minded with knowledge of funnel metrics (CTR, CPA, Conversion Rate).
• Ability to iterate rapidly based on data and meet tight deadlines.

Responsibilities

• Develop behavioral email sequences (welcome series, abandoned cart, onboarding drips, win-backs, promotional blasts).
• Write high-open-rate subject lines, preview text, and CTR-focused body copy.
• Create direct-response ad copy for Meta, Instagram, Search, and Display campaigns; tailor to target audiences.
• Write storyboards for video shoots and VO direction for social placements.
• Craft high-converting landing pages, PDPs, and checkout messaging; support CRO via CTAs.

Skills

Copywriting

Email marketing

Direct-response writing

Content strategy

Ad copy

A/B testing

Education

Bachelor’s degree in Marketing, Communications, English

Tools

Customer.io

Meta Ads Manager

Facebook Pixel

CAPI

Figma

Looker/Tableau

Job description

Collegiate Mobile is seeking a high-velocity Digital Content Specialist to own lifecycle email marketing, social content, and direct-response copy across landing pages and PDPs. You will craft engaging sequences, write ads for Meta/Instagram, and develop CRO-friendly web copy that drives action.

With 2–5 years in DTC, you’ll translate performance data into scalable creative iterations, leveraging AI tools and workflows while maintaining brand voice and compliance.