Performance Marketing Conversion Specialist

Your Behavioral Health

Torrance (CA)

On-site

USD 48,000 - 51,000

Full time

8 days ago

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Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Disability coverage

Retirement plan

Paid time off

Wellness programs

Professional development

Job summary

Your Behavioral Health (YBH) is seeking a Performance Marketing Conversion Specialist to craft high-converting digital ads and landing pages. You will blend copywriting, creative development, and CRO to improve inquiries, leads, and admissions across paid social, PPC, email, and other channels.

The ideal candidate combines marketing, copywriting, and conversion strategy with strong data-driven instincts in a fast-paced environment.

Qualifications

2–5+ years creating digital advertising content and landing pages.
Strong copywriting and content development skills.
Understanding of lead generation and conversion funnels.
Experience with landing page builders, CMS or website CMS.
Familiarity with A/B testing and CRO principles.
Attention to detail and project management skills.
Experience with Canva, Adobe Illustrator or Figma.

Responsibilities

Create high-converting advertising creative and landing pages.
Develop persuasive page copy and messaging frameworks.
Build conversion-focused user experiences for campaigns.
Optimize landing pages for mobile and desktop.
Implement best practices for lead forms and CTAs.
Collaborate on campaign launches with required assets.
Monitor metrics and recommend CRO improvements.

Skills

Copywriting

Landing pages

A/B testing

CMS platforms

WordPress

Project management

Education

No specific degree required

Tools

Landing page builders

Canva

Adobe Illustrator/Figma

GA4

Job description

About Us

Your Behavioral Health (YBH) is a private equity backed behavioral healthcare services company representing a well-renowned family of brands across Southern California, including Clear Behavioral Health, Neuro Wellness Spa, and New Life House. Through our family of brands, we provide the full continuum of care to their clients. Our approach is individualized, holistic, and evidence-based to give our clients the best possible chance at long-term recovery. We pride ourselves on providing an expert clinical team who are highly skilled in the latest in evidence-based treatments and therapies.

Position Summary

The Performance Marketing Conversion Specialist is responsible for developing high-converting digital advertising creative and landing page experiences that drive inquiries, leads, and admissions. This role combines copywriting, creative development, conversion rate optimization, landing page design, and campaign support to improve marketing performance across paid social, PPC, email, and other acquisition channels.

The ideal candidate is equal parts marketer, copywriter, and conversion strategist, with a strong understanding of digital user behavior and lead generation best practices, who excels in a fast-paced and ever-changing environment.

The Key Areas Of Responsibility Include

Advertising Creative Development

Create compelling advertising concepts aligned with target audiences, service lines, and marketing objectives.
Develop ad copy for Meta and other digital channels.
Produce variations of headlines, primary text, calls-to-action, and creative messaging for testing.
Translate strategic campaign goals into effective creative assets.

Landing Page Development

Create and maintain landing pages designed to maximize conversions.
Develop persuasive page copy, content structure, and messaging frameworks.
Build conversion-focused user experiences that support campaign objectives.
Ensure landing pages are optimized for mobile and desktop users.
Implement best practices for lead generation forms, calls-to-action, and conversion paths.

Conversion Rate Optimization (CRO)

Analyze landing page and campaign performance.
Continuously test:

Headlines
Page layouts
Call-to-action buttons
Form lengths
Hero images and video
Social proof and testimonials
Recommend and implement improvements to increase conversion rates.

Audience & Message Development

Develop messaging tailored to specific patient/client segments.
Partner with marketing leadership to identify campaign themes, patient/client pain points, and value propositions.
Create messaging frameworks for multiple service lines and target audiences.
Support local, regional, and service-specific campaign initiatives.

Campaign Collaboration

Ensure ad creative and landing pages are aligned with campaign objectives and audience targeting strategies.
Support campaign launches with required creative assets and updates.

Analytics & Reporting

Monitor landing page performance metrics.
Track:

Conversion Rate
Form Completion Rate
Bounce Rate
Time on Page
Cost Per Lead
Lead Quality Indicators
Provide recommendations based on data and user behavior.
Participate in campaign review and optimization discussions.

Qualifications

Required

2-5+ years of experience creating digital advertising content and landing pages.
Strong copywriting and content development skills.
Understanding of lead generation and conversion funnels.
Experience with landing page builders, CMS platforms, or website content management systems.
Familiarity with A/B testing and conversion rate optimization principles.
Strong attention to detail and project management skills.
Experience with graphic design tools such as Canva, Adobe Illustrator, or Figma.
1-2 years experience working with CMS platforms, WordPress preferred.

Preferred

Healthcare, behavioral health, or consumer services marketing experience.
Experience writing conversion-focused sales copy.
Familiarity with Meta Ads, Google Ads, and GA4.
Experience with conversion optimization tools such as Microsoft Clarity, Hotjar, or similar platforms.
Basic understanding of SEO and local search best practices.
Experience with CRM and marketing automation platforms.

Benefits