Performance Marketing Specialist

Wisdomsquare; United States; Hybrid; USD 70,000 - 90,000; Full time

Job summary

Wisdomsquare is seeking a Performance Marketing Specialist focused on data-driven strategies. This role involves managing Google Ads campaigns, optimizing funnels, and driving growth in U.S. markets with a strong analytical approach. Candidates should have 5+ years of experience in performance marketing and expertise in GA4 and GTM.

The specialist will improve conversion rates and landing page performance, conducting A/B tests and analyzing data to generate insights. This is a unique opportunity to be part of a growing team dedicated to scalable legal lead generation.

Qualifications

• 5+ years in Performance Marketing.
• Hands-on experience with GA4 & GTM.
• Understanding of conversion tracking and attribution.
• Experience with landing page optimization and CRO.
• Analytical and data-driven mindset.

Responsibilities

• Manage and optimize Google Ads campaigns.
• Set up and monitor GA4, GTM, and conversion tracking.
• Improve landing pages and funnel performance.
• Run A/B tests on pages, forms, and CTAs.
• Analyze campaign and funnel data.
• Build reports and actionable insights.
• Support local growth and partner outreach campaigns.

Skills

Google Ads management

GA4 and GTM proficiency

Conversion tracking and attribution

Landing page optimization

Analytical mindset

Job description

• We are looking for a Performance Marketing Specialist who is obsessed with data, tracking, testing, and scaling digital marketing funnels.
• This is not just an ad-running role.
• We need someone who:
• Loves running Ads
• Understands funnels and conversion tracking
• Thinks in CPL, CPA, ROAS, and conversion rates
• Can identify funnel drop-offs and improve performance
• Our goal is to build a scalable legal lead-generation system that can expand across Texas and other U.S. markets.

Responsibilities

• Manage and optimize Google Ads campaigns
• Set up and monitor GA4, GTM, and conversion tracking
• Improve landing pages and funnel performance
• Run A/B tests on pages, forms, and CTAs
• Analyze campaign and funnel data
• Build reports and actionable insights
• Support local growth and partner outreach campaigns

Required Skills

• 5+ years in Performance Marketing
• Hands-on experience with GA4 & GTM
• Understanding of conversion tracking and attribution
• Experience with landing page optimization and CRO
• Analytical and data-driven mindset

Bonus Skills

• Legal marketing experience
• Call tracking tools
• Startup or agency experience

We're Looking For Someone Who

• Testing and experimentation
• Thinks beyond clicks and impressions
• Enjoys solving growth and funnel problems
• Can work independently and proactively

Apply With

• Resume
• Campaign examples or case studies
• Tools/platforms used
• Any examples of conversion or funnel improvements
• Position: Performance Marketing Specialist