Direct Response Copywriter

Method Recruiting, a 3x Inc. 5000 company; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Method Recruiting is partnering with a healthcare lead-generation client to hire a Direct Response Copywriter who turns high-intent traffic into action. This role focuses on conversion-driven copy for paid search and landing pages, with scripting for YouTube and other channels.

You’ll use audience insights and performance data to craft compelling, credible messaging that drives measurable results. The ideal candidate writes for competitive, regulated environments, demonstrates ownership, and

Qualifications

• Proven track record in high‑conversion direct response copy.
• Experience writing for paid search and landing pages.
• Ability to translate search intent into compelling messages.

Responsibilities

• Write conversion-focused copy for paid search campaigns and landing pages
• Develop scripts and messaging for YouTube and other performance channels
• Turn search intent and audience insights into compelling messaging
• Partner with performance marketing to test new angles, offers, headlines, CTAs, and page concepts
• Use data to understand what resonates and improve copy over time
• Evolve messaging across the full acquisition journey
• Handle sensitive topics thoughtfully while driving action
• Contribute to shaping the direct-response strategy

Skills

Direct-response copywriting

Paid acquisition copy

Landing page copy

Conversion testing

Data-driven decision making

Job description

Job Description We’re partnering with an established, highly profitable healthcare lead-generation company to hire a Direct Response Copywriter who knows how to turn high-intent traffic into action.Job Description We’re partnering with an established, highly profitable healthcare lead-generation company to hire a Direct Response Copywriter who knows how to turn high-intent traffic into action. This is not a brand storytelling or general content role. We’re looking for a performance-minded writer who understands that great copy should convert—and who gets excited about testing messaging, learning from the data, and continuously finding ways to improve results. You’ll be writing for a highly competitive, high-value acquisition environment where every conversion matters. The ideal person understands search intent, can quickly get inside the mindset of a consumer, and knows how to communicate sensitive or complex topics in a way that feels clear, credible, and compelling.What You’ll Do

• Write conversion-focused copy for paid search campaigns and landing pages
• Develop scripts and messaging for YouTube and other performance channels
• Turn search intent and audience insights into compelling messaging
• Partner closely with performance marketing to develop and test new angles, offers, headlines, CTAs, and page concepts
• Use performance data to understand what resonates and continuously improve copy
• Help evolve messaging across the full acquisition journey
• Navigate sensitive subject matter thoughtfully while still writing for action
• Bring new ideas to the table and help shape the company’s direct-response strategy

What They’re Looking For

• Strong direct-response or conversion copywriting experience
• Experience writing for paid acquisition and landing pages, particularly Google/search-driven traffic
• A track record of creating copy designed to generate leads, customers, appointments, or other measurable actions
• Strong understanding of conversion psychology, audience intent, and testing
• Comfortable using data and performance results to inform creative decisions
• Able to balance persuasive writing with credibility and empathy
• Experience in competitive or regulated industries such as healthcare, legal, insurance, financial services, or similar lead-generation environments is a strong plus
• Entrepreneurial, curious, and comfortable operating with significant ownership

Why This Opportunity?You’ll join a lean, established business where your work has a direct connection to performance. Rather than being one writer within a large creative organization, you’ll have the opportunity to influence how the company communicates with its audience, test new ideas quickly, and see the measurable impact of your work.