Conversion-Focused D2C Copywriter for Performance Ads

Reach Digital; New York (NY); On-site; USD 60,000 - 90,000; Full time

Job summary

Reach Digital, a Brooklyn-based creative agency building performance ads for fast-growing D2C brands, seeks a D2C copywriter who writes to convert. You’ll craft ad copy and social content across brands, collaborating with design teams to turn briefs into scroll-stopping hooks, scripts, and captions.

You’ll bring 2+ years of performance-ad writing, experience with VSLs, native ads, UGC scripts, and briefing creators, and the ability to adapt brand voices across beauty, wellness, food, and

Qualifications

• 2+ years writing performance ads or social content for D2C brands.
• Experience with VSLs, native ads, UGC scripts, and briefing creators.
• Proven results: ads that scaled, hooks that lifted CTR, or campaigns with measurable outcomes.
• Comfortable switching between brand voices in beauty, wellness, food, and lifestyle.
• Understands direct response: offers, objections, angles, and why people buy.
• Based in the US or Canada.
• Fast, coachable, and comfortable with feedback and quick iterations.
• Ability to quickly and effectively iterate on ideas and copy with AI.

Responsibilities

• Write hooks, headlines, and primary text for Meta and TikTok ads.
• Script video ads, VSLs, and UGC scripts built around real customer pain points.
• Write native ads and organic social content that sounds like each brand, not like an agency.
• Brief creators so their content lands on the angle.
• Study what's winning (and losing) in ad accounts and use it to shape the next round of creative.
• Turn around multiple variations fast so we can test more angles.

Skills

Copywriting for D2C

Ad copy performance

Social content writing

Hooks & headlines

Brand voice adaptation

Job description

Reach Digital, a Brooklyn-based creative agency building performance ads for fast-growing D2C brands, seeks a D2C copywriter who writes to convert. You’ll craft ad copy and social content across brands, collaborating with design teams to turn briefs into scroll-stopping hooks, scripts, and captions.

You’ll bring 2+ years of performance-ad writing, experience with VSLs, native ads, UGC scripts, and briefing creators, and the ability to adapt brand voices across beauty, wellness, food, and