Performance Marketing Specialist

futureflowglobal; Austin (TX); On-site; USD 60,000 - 85,000; Full time

Job summary

futureflowglobal is seeking a Performance Marketing Specialist in Austin, Texas. The ideal candidate will manage and optimize marketing campaigns across various digital channels, utilizing data analysis to maximize ROI and drive traffic.

This role requires proven experience with paid advertising platforms such as Google Ads and Facebook Ads, alongside strong analytical skills. Join us to stay ahead in digital marketing trends and develop high-performing strategies!

Qualifications

• Proven experience as a Performance Marketing Specialist or similar role.
• In-depth knowledge of various paid media platforms.
• Strong understanding of performance marketing metrics and KPIs.

Responsibilities

• Develop and optimize paid marketing campaigns across multiple platforms.
• Monitor and analyze campaign performance using data-driven insights.
• Conduct A/B testing to enhance conversion rates.
• Manage budgets and allocate resources effectively.

Skills

Performance marketing metrics

Google Ads

Facebook Ads

LinkedIn Ads

Data analysis

Budget management

A/B testing

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Google Analytics

Data Studio

Excel

Job description

Job Overview:

We are seeking a highly analytical and results-driven Performance Marketing Specialist to join our team. The ideal candidate will be responsible for managing and optimizing performance marketing campaigns across various digital channels to maximize ROI, drive traffic, and generate leads. This role involves a deep understanding of paid advertising, data analysis, and performance optimization techniques.

Key Responsibilities:

• Develop, implement, and optimize paid marketing campaigns across platforms like Google Ads, Facebook Ads, LinkedIn, and other digital channels.
• Monitor and analyze campaign performance, using data-driven insights to make adjustments and improve results.
• Conduct A/B testing on ad creatives, landing pages, and other campaign elements to enhance conversion rates.
• Manage budgets effectively, ensuring efficient allocation of resources to maximize ROI.
• Perform keyword research and audience segmentation to identify opportunities for targeting and growth.
• Collaborate with the design and content teams to create high-performing ads and landing pages.
• Generate detailed reports on campaign performance, highlighting key metrics, insights, and areas for improvement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices to keep our strategies ahead of the curve.
• Manage retargeting and remarketing strategies to re-engage potential customers.
• Utilize analytics tools (e.g., Google Analytics, Facebook Business Manager) to track and report on performance metrics.

Qualifications:

• Proven experience as a Performance Marketing Specialist, Digital Marketing Specialist, or similar role.
• In-depth knowledge of Google Ads, Facebook Ads, LinkedIn Ads, and other paid media platforms.
• Strong understanding of performance marketing metrics and KPIs, including CTR, CPC, CPA, ROAS, etc.
• Proficiency with analytics and reporting tools (e.g., Google Analytics, Data Studio, Excel).
• Excellent analytical skills with a keen eye for data interpretation and campaign optimization.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.
• Creative mindset with the ability to develop engaging ad creatives.
• Familiarity with conversion rate optimization (CRO) and landing page optimization techniques.
• Bachelor’s degree in Marketing, Business, or related field (preferred).