Content Strategy Lead: Messaging, Systems & Scale

Lumen; Santa Fe (NM); A distancia; USD 132.000 - 176.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits and life benefits

Voluntary lifestyle benefits

Comprehensive benefits package

Descripción de la vacante

Lumen seeks a Senior Content Strategy Manager to lead the Content Strategy team, shaping scalable messaging across channels and customer journeys. You will steer editorial practices, governance, and audience strategy while partnering with Brand, Product Marketing, Communications, Digital Experience, and more to improve messaging effectiveness and content reuse.

The role emphasizes cross-functional leadership, governance, and measurement to drive enterprise-wide storytelling and customer

Formación

• 7+ years of experience in Content Strategy, Editorial Strategy, Information Architecture, Messaging Strategy, or a related discipline.
• 2+ years of experience leading content professionals, teams, or major content programs.
• Advanced knowledge of messaging architecture, content strategy, editorial practices, and audience communication.
• Experience developing and applying messaging frameworks and content-governance practices.
• Experience leading complex content initiatives across multiple functions.
• Experience improving content processes, systems, and reusable models.
• Experience presenting recommendations to senior stakeholders.
• Experience influencing decisions across functions without direct authority.
• Strong systems-thinking, planning, facilitation, and project-leadership capabilities.
• Experience operating in complex and fast-changing environments.
• Experience in B2B technology marketing or customer communication strategy preferred.

Responsabilidades

• Content and messaging strategy: Translate business, brand, customer, and creative priorities into actionable content plans, messaging frameworks, narrative structures, and audience-specific approaches across programs, products, campaigns, channels, and experiences.
• Functional leadership: Apply and advance practices in messaging architecture, editorial strategy, voice and tone, taxonomy, information architecture, audience strategy, and content operations; solve complex communication challenges and advise senior stakeholders on alternatives and tradeoffs.
• Governance and consistency: Establish, apply, and improve standards for messaging, positioning, editorial quality, and content governance; resolve conflicts, align competing stakeholder needs, and elevate decisions affecting enterprise strategy, policy, or positioning.
• Content systems and scalability: Lead the development and adoption of content models, taxonomies, templates, modular frameworks, and lifecycle practices that enable personalization, reuse, consistency, and reduced duplication and rework.
• Customer experience: Direct content strategy across customer journeys and connected experiences, identify communication gaps, and improve customer understanding and omnichannel consistency through intentional, audience-centered content design.
• Cross-functional partnership and influence: Coordinate the Message component of the broader Idea, Message, and Expression model; build alignment across creative and business functions; and present clear, evidence-based recommendations to senior stakeholders.
• Measurement and optimization: Establish measures for messaging clarity, usefulness, quality, consistency, scalability, delivery, and customer or campaign outcomes; create feedback loops and use performance insights to refine content approaches and team practices.
• Team leadership and capability development: Lead, coach, and develop content strategists, copywriters, and editorial contributors; set objectives and expectations, assign resources, remove barriers, strengthen functional capability, and support succession and workforce planning.
• Operational excellence: Improve intake, prioritization, planning, governance, review, and resource-management processes; balance planned initiatives with emerging needs; manage capacity risks; and increase efficiency while maintaining quality.
• Scope and impact: Lead unusually complex work across multiple programs, audiences, products, and customer experiences, directly influencing messaging clarity, brand consistency, campaign effectiveness, customer understanding, stakeholder alignment, and team performance.

Conocimientos

Content Strategy

Editorial Strategy

Information Architecture

Messaging Strategy

Audience Communication

Team Leadership

Cross-functional collaboration

Content governance

Strategic planning

Project leadership

Descripción del empleo

Lumen seeks a Senior Content Strategy Manager to lead the Content Strategy team, shaping scalable messaging across channels and customer journeys. You will steer editorial practices, governance, and audience strategy while partnering with Brand, Product Marketing, Communications, Digital Experience, and more to improve messaging effectiveness and content reuse.

The role emphasizes cross-functional leadership, governance, and measurement to drive enterprise-wide storytelling and customer