Content Strategy Lead: Messaging, Governance & Scale

Lumen; Austin (TX); Remote; USD 145,000 - 194,000; Full time

Benefits offered by this job

Health benefits

Life benefits

Volunteer lifestyle benefits

Job summary

Lumen seeks a Senior Manager to lead the Content Strategy team, translating brand priorities into scalable messaging and content solutions across programs and channels.

You will partner with Brand, Product Marketing, Communications, Digital Experience, and other functions to improve messaging effectiveness and content reuse while guiding a team of strategists and editors in a fast-changing, AI-focused environment.

Qualifications

• 7+ years of experience in Content Strategy, Editorial Strategy, Information Architecture, Messaging Strategy, or a related discipline.
• 2+ years of experience leading content professionals, teams, or major content programs.
• Advanced knowledge of messaging architecture, content strategy, editorial practices, and audience communication.
• Experience developing and applying messaging frameworks and content-governance practices.
• Experience leading complex content initiatives across multiple functions.
• Experience improving content processes, systems, and reusable models.
• Experience presenting recommendations to senior stakeholders.
• Experience influencing decisions across functions without direct authority.
• Strong systems-thinking, planning, facilitation, and project-leadership capabilities.
• Experience operating in complex and fast-changing environments.
• Experience in B2B technology marketing or customer communication strategy preferred.

Responsibilities

• Translate business, brand, customer, and creative priorities into actionable content plans, messaging frameworks, narrative structures, and audience-specific approaches across programs, products, campaigns, channels, and experiences.
• Apply and advance practices in messaging architecture, editorial strategy, voice and tone, taxonomy, information architecture, audience strategy, and content operations; advise senior stakeholders on alternatives and tradeoffs.
• Establish, apply, and improve standards for messaging, positioning, editorial quality, and content governance; resolve conflicts and elevate decisions affecting enterprise strategy, policy, or positioning.
• Lead the development and adoption of content models, taxonomies, templates, modular frameworks, and lifecycle practices for personalization and reuse.
• Direct content strategy across customer journeys, identify communication gaps, and improve omnichannel consistency through audience-centered design.
• Coordinate the Message component of the broader Idea, Message, and Expression model; build alignment across creative and business functions.
• Establish measures for messaging clarity, usefulness, quality, consistency, and impact; create feedback loops for continuous improvement.
• Lead, coach, and develop content strategists, copywriters, and editorial contributors; set objectives and expectations.
• Improve intake, prioritization, planning, governance, review, and resource-management processes; balance planned initiatives with emerging needs.
• Lead unusually complex work across programs, audiences, products, and experiences to influence messaging clarity and team performance.

Skills

Content strategy

Editorial strategy

Information architecture

Messaging strategy

Audience strategy

Leadership

Cross-functional collaboration

Project management

Job description

Lumen seeks a Senior Manager to lead the Content Strategy team, translating brand priorities into scalable messaging and content solutions across programs and channels.

You will partner with Brand, Product Marketing, Communications, Digital Experience, and other functions to improve messaging effectiveness and content reuse while guiding a team of strategists and editors in a fast-changing, AI-focused environment.