Content Strategist: Elevate Civic Library Marketing

The Boston Egotist; Boulder (CO); On-site; USD 60,000 - 70,000; Full time

Benefits offered by this job

Medical, dental & vision

HSAs/FSAs

Parental leave

PERA retirement plan

Job summary

The Boulder Public Library District in Boulder is seeking a Content Strategist to develop and execute marketing and communications strategies that elevate the library’s brand and engage target audiences through social media, website, newsletters, and campaigns.

You will collaborate with leadership and managers to align cadence and tone with the plan, create compelling content, manage channels, monitor impact with metrics, and support outreach to diverse communities.

Qualifications

• Bachelor's degree in marketing, communications, public relations, journalism, or related field.
• Minimum of five years of work experience in marketing or communications roles and experience with media relations, social media engagement and community outreach.

Responsibilities

• Create and issue high-quality written and visual content for marketing and public information platforms, including social media, newsletters, and emails.
• Manage library's social media presence on Facebook, X, and Instagram; create posts, track impact, engage with participants.
• Develop and maintain public and internal communications with talking points, press releases, and media pitches.
• Monitor and analyze campaign impact using metrics and adjust strategies accordingly.
• Develop and maintain brand guidelines and ensure consistency across channels.

Skills

Strong writing and editing

Interpersonal & communications skills

Social media analytics

Website editing

Education

Bachelor's degree in marketing, communications, public relations, journalism, or related field

Tools

Canva

InDesign

Social media management tools

Job description

The Boulder Public Library District in Boulder is seeking a Content Strategist to develop and execute marketing and communications strategies that elevate the library’s brand and engage target audiences through social media, website, newsletters, and campaigns.

You will collaborate with leadership and managers to align cadence and tone with the plan, create compelling content, manage channels, monitor impact with metrics, and support outreach to diverse communities.