Library Digital Content & Social Media Strategist

Our Community's Children; Grand Rapids (MI); On-site; USD 52,000 - 76,000; Full time

Benefits offered by this job

Medical, Dental, and Vision insurance

Paid time off

Retirement plan

Tuition reimbursement

Professional development support

Job summary

Grand Rapids Public Library (GRPL) seeks a full-time Content Marketing Specialist to lead digital marketing across social platforms, photography, videography, and website maintenance. You will collaborate with GRPL's Graphic Designer to keep all initiatives on brand and aligned with library goals.

You will report to the Marketing and Communications Manager and support multiple departments, developing content strategies, managing calendars, and analyzing engagement metrics to raise GRPL's

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising and/or Public Relations.
• At least 2 years of professional experience in graphic design, print media, digital strategy, website development, and/or social media.
• Preferred: 2+ years with Adobe Creative Suite, Final Cut Pro, Logic Pro, Wordpress, Google Analytics, Adwords, SEO, and SEM.
• Preferred: experience with graphic design, photography and videography production.
• Ability to communicate effectively in Spanish.

Responsibilities

• Create rich digital content for use across media platforms, including photography and video.
• Oversee technical aspects of digital content production and post-production.
• Develop and execute content strategy for GRPL's social media on Instagram, Facebook, Twitter, YouTube, and TikTok.
• Oversee content calendar and internal procedures to ensure quality and timeliness.
• Manage customer-facing communication on social media dashboards.
• Maintain and update website content; troubleshoot issues as needed.
• Maintain an organized library of digital assets.
• Develop ideas for digital storytelling in collaboration with staff.
• Schedule digital advertising campaigns with the Communications Manager.
• Research trends and tools; recommend platform strategies to increase brand awareness.
• Track, measure, analyze, and report on social engagement.
• Coordinate with outside vendors for photography and video; ensure cost containment and quality.
• Support e-news creation as requested.

Skills

Photography

Video production

Social media management

Content strategy

Bilingual Spanish

Education

Bachelor's degree in Marketing/Communications/Advertising/PR

Tools

Adobe Creative Suite

Final Cut Pro

Logic Pro

Wordpress

Google Analytics

Adwords

SEO

SEM

Job description

Grand Rapids Public Library (GRPL) seeks a full-time Content Marketing Specialist to lead digital marketing across social platforms, photography, videography, and website maintenance. You will collaborate with GRPL's Graphic Designer to keep all initiatives on brand and aligned with library goals.

You will report to the Marketing and Communications Manager and support multiple departments, developing content strategies, managing calendars, and analyzing engagement metrics to raise GRPL's