Content Strategy Architect

Aktiv Insight; San Diego (CA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Collaborative team environment

Job summary

Aktiv Insight seeks a creative Content Strategist to develop and execute a comprehensive content strategy across website, blog, social media, and email. You will drive brand awareness, engagement, and lead generation while aligning with marketing goals and audience needs.

You will lead market research, keyword optimization, and collaboration with writers and designers to deliver high-quality, consistent content that resonates with our target audience in a fast-paced environment.

Qualifications

• 3–5 years in content marketing, journalism, or related field.
• Strong SEO, content creation, and distribution knowledge.
• Excellent writing and editing with ability to simplify complex topics.

Responsibilities

• Conduct market research and competitor analysis to understand trends.
• Develop and maintain a data-driven content strategy aligned with goals.
• Create content calendars for website, blog, social, and email.
• Brainstorm and develop blog posts, infographics, videos, and social content.
• Conduct keyword research and optimize for SEO.
• Manage content creation with freelancers and designers.
• Edit and proofread to ensure accuracy and brand voice.
• Track content performance using analytics and social insights.
• Stay updated on content marketing trends and best practices.
• Collaborate with marketing teams for channel consistency.
• Measure ROI of content efforts and report on metrics.
• Identify areas for improvement based on data.

Skills

Content marketing

SEO

Analytics

Writing & editing

Market research

CMS

Cross-functional collaboration

Tools

Google Analytics

CMS

Job description

Aktiv Insight seeks a creative Content Strategist to develop and execute a comprehensive content strategy across website, blog, social media, and email. You will drive brand awareness, engagement, and lead generation while aligning with marketing goals and audience needs.

You will lead market research, keyword optimization, and collaboration with writers and designers to deliver high-quality, consistent content that resonates with our target audience in a fast-paced environment.