Content Strategist: Hybrid Digital Marketing & Engagement

Virginia's Community College System; Richmond (VA); Hybrid; USD 65,000 - 75,000; Full time

Benefits offered by this job

State benefits

Health insurance

VRS participation

Annual leave & holidays

Remote work flexibility

Professional development

Continuous learning

Wellness resources

Job summary

Brightpoint Community College invites applications for a Content Strategist in our Creative Services team to lead planning, execution, and optimization of the college’s multi-channel digital presence.

Merging digital content creation, strategic marketing, and data analytics, this role elevates brand awareness, supports student recruitment and retention, and delivers engaging, accessible digital experiences across the college’s web and social media channels.

Qualifications

• Strong portfolio in digital storytelling, writing/editing, and video production.
• Hands-on experience with ExpressionEngine, Drupal, GA, and SEMrush.
• Experience leading large, multi-channel campaigns and managing editorial calendars.
• Knowledge of integrated marketing in higher education or complex environments.

Responsibilities

• Lead multi-format content creation for web and social channels.
• Edit, brand-check, and update digital content across CMS and pages.
• Ensure accessibility compliance (WCAG 2.1 AA).
• Mentor student interns and recruit student voices for communications.

Skills

Digital storytelling

Editing/writing

Video production

Content design

Leadership/coordination

Education

Bachelor’s degree in communications

Tools

ExpressionEngine

Drupal

Google Analytics

SEMrush

Social media tools

Job description

Brightpoint Community College invites applications for a Content Strategist in our Creative Services team to lead planning, execution, and optimization of the college’s multi-channel digital presence.

Merging digital content creation, strategic marketing, and data analytics, this role elevates brand awareness, supports student recruitment and retention, and delivers engaging, accessible digital experiences across the college’s web and social media channels.