Content and Communications Associate

The Westport Library; Westport (CT); On-site; USD 55,000 - 75,000; Full time

Job summary

Westport Library is seeking a Content & Communications Associate in Westport, CT to turn programs and community moments into content that readers engage with—emails, pages that convert, and stories that demonstrate why libraries matter.

You will own the email program, event landing pages and SEO, and story-driven media, leveraging ActiveCampaign and WordPress to reach diverse audiences. A background in nonprofit communications and strong organizational skills are important.

Qualifications

• Proven copywriting and email/digital marketing experience.
• Hands-on ActiveCampaign and WordPress chops.
• SEO knowledge and a data-driven approach to writing.
• Excellent organizational ability to run a ~30 event/month pipeline without missing a beat.

Responsibilities

• Manage email program including the newsletter and biweekly blasts.
• Develop event landing pages and SEO in WordPress with UTMs and GA data.
• Create story-driven media including event features and press outreach.

Skills

Copywriting

Email marketing

SEO knowledge

Data-driven writing

Organizational skills

Education

Bachelor's degree in marketing, communications, journalism, English, or related field (or 4 years' equivalent experience)

Tools

ActiveCampaign

WordPress

Job description

Content & Communications Associate

Westport, CT|Full-Time

Every great library has a great story to tell, and this is the person who tells it. We're looking for a writer-strategist to turn our programs, campaigns, and community moments into content people actually read: emails they open, pages that convert, and stories that make the case for why libraries matter.

What you'll own:

• Our email program: the We Read newsletter, biweekly e-blasts, and campaigns in ActiveCampaign
• Event landing pages and SEO in WordPress, backed by UTM and Google Analytics data
• Story-driven media: event features, Impact Stories, and press outreach

What you bring:

• Proven copywriting and email/digital marketing experience, with hands-on ActiveCampaign and WordPress chops
• Working SEO knowledge and a data-driven approach to what you write
• Sharp organization: you can run a ~30 event/month pipeline without missing a beat
• Bachelor's degree in marketing, communications, journalism, English, or related field (or 4 years' equivalent experience). Nonprofit, cultural institution, or library experience a plus.

organization overall.