Library Digital Content & Social Media Specialist

City of Grand Rapids, Michigan; Grand Rapids (MI); On-site; USD 60,000 - 75,000; Full time

Job summary

Grand Rapids Public Library is seeking a full-time Digital Content Marketing Specialist to lead GRPL's content across social platforms, manage the website, produce photography and videography, and support internal departments. You will collaborate with GRPL's Graphic Designer to ensure on-brand digital initiatives.

You will report to the Marketing and Communications Manager, develop a content strategy for Instagram, Facebook, Twitter, YouTube, and TikTok, and track engagement while coordinating

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising and/or Public Relations.
• At least 2 years of professional experience in graphic design, print media, digital strategy, website development, and/or social media.

Responsibilities

• Create rich and engaging digital content for use across media platforms, including photography and videography.
• Oversee all technical aspects of digital content production including post-production responsibilities.
• Develop and execute content strategy for GRPL's social media presence on dashboards including; Instagram, Facebook, Twitter, YouTube, and TikTok.
• Oversee content calendar and support the development of internal procedures to ensure quality and timeliness of media.
• Manage customer-facing communication on social media dashboards.
• Maintain existing website content and update the site with new content as provided by various departments and staff; troubleshoot reported website issues as needed.
• Maintain an organized library of digital assets such as photography and video.
• Develop ideas for digital storytelling in collaboration with staff across the library system.
• Schedule digital advertising campaigns with the support of Communications Manager.
• Researches and understands emerging social media trends and tools; makes recommendations on how to leverage new platforms to meet organizational needs and increase awareness of GRPL's brand, services, and resources.
• Tracks, measures, analyzes, and reports on engagement on social platforms on an ongoing basis.
• Manages work with outside vendors on photography and video projects and assures cost containment and quality production.
• Supports e-news creation as requested.
• Performs other duties of a similar nature as assigned

Skills

Digital content production

Photography/videography

Social media strategy

Communications

Education

Bachelor's degree in Marketing/Communications/Advertising/Public Relations

Tools

Adobe Creative Suite

WordPress

Google Analytics

Adwords

SEO

SEM

Job description

Grand Rapids Public Library is seeking a full-time Digital Content Marketing Specialist to lead GRPL's content across social platforms, manage the website, produce photography and videography, and support internal departments. You will collaborate with GRPL's Graphic Designer to ensure on-brand digital initiatives.

You will report to the Marketing and Communications Manager, develop a content strategy for Instagram, Facebook, Twitter, YouTube, and TikTok, and track engagement while coordinating