Content Strategist: Multi-Channel Storytelling for Growth

Portland State University; Portland (OR); Sur place; USD 76 000 - 86 000; Plein temps

Résumé du poste

Portland State University is seeking a Content Strategist to lead multi-channel narrative strategies that elevate the university’s reputation, support enrollment goals, and deepen donor and community engagement. You will work within University Marketing and Communications to ensure compelling stories and strategic web content across campus channels.

The role reports to the Associate Vice President for Marketing and Brand Strategy and requires strong writing and project management skills within a

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, Journalism, English, or related field.
• Minimum of three years of professional experience with content marketing and digital strategy.
• Proficiency with enterprise CMS (Drupal, WordPress), Google Analytics, SEO tools (Semrush, Moz).
• Strong writing and project management skills with stakeholder management.

Responsabilités

• Lead multi-channel narrative strategies to elevate PSU’s institutional reputation.
• Drive prospective student recruitment and donor engagement through content.
• Collaborate across university teams to publish compelling stories and web content.

Connaissances

Content marketing

Digital strategy

Copywriting

CMS proficiency

Google Analytics

SEO tools

Project management

Strong writing

Formation

Bachelor’s degree in Marketing, Communications, Journalism, English, or related field

Outils

Drupal/WordPress CMS

Google Analytics

Semrush

Moz

Description du poste

Portland State University is seeking a Content Strategist to lead multi-channel narrative strategies that elevate the university’s reputation, support enrollment goals, and deepen donor and community engagement. You will work within University Marketing and Communications to ensure compelling stories and strategic web content across campus channels.

The role reports to the Associate Vice President for Marketing and Brand Strategy and requires strong writing and project management skills within a