Content Marketing Manager: Customer Stories & Campaigns Lead

Genetec; Lorida (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401K match

Tuition reimbursement

Flexible schedule

Job summary

Genetec is seeking a Content Marketing Manager to lead B2B content programs in North America. You will edit, review, and guide customer stories, blogs, ebooks, and bylines while managing a team of freelance writers and agencies.

You’ll also write short-form copy for digital ads and emails, optimize content for search, and drive campaign performance with strong editorial judgment and project management.

Qualifications

• 3–7+ years of content marketing or editorial management experience.
• Proven ability to manage multiple content formats (case studies, blogs, whitepapers/ebooks, bylines).
• Strong project management skills with overlapping deadlines and stakeholders.
• Experience managing freelance writers or agency partners.
• Exceptional writing, editing, and storytelling abilities.
• Working knowledge of SEO and content performance optimization.
• Strong collaboration and communication skills.

Responsibilities

• Lead a team of freelance writers, agency partners, and internal stakeholders to deliver high-value content projects on schedule.
• Oversee customer stories (written and video), blogs, ebooks, and short-form copy for ads and emails.
• Review briefs and provide content enhancements aligned to brand voice and campaigns.
• Continuously analyze content performance and recommend improvements to support NA marketing goals.
• Schedule, interview, and manage approvals for customer stories.

Skills

Content marketing

Editorial management

Project management

Freelance writers mgmt

Writing ability

SEO knowledge

Communication skills

PM software

Tools

Project management software

Job description

Genetec is seeking a Content Marketing Manager to lead B2B content programs in North America. You will edit, review, and guide customer stories, blogs, ebooks, and bylines while managing a team of freelance writers and agencies.

You’ll also write short-form copy for digital ads and emails, optimize content for search, and drive campaign performance with strong editorial judgment and project management.