B2B Content Marketing Lead — Stories & Campaigns

Genetec; New York (NY); Sur place; USD 85 000 - 125 000; Plein temps

Avantages offerts par ce poste

401K match

Tuition reimbursement program

Flexible schedule

Résumé du poste

Genetec is seeking a highly organized Content Marketing Manager to lead our B2B content programs and customer story initiatives in North America. You will serve as project manager, editor, and reviewer for customer stories, blogs, ebooks, and bylines, while also producing short-form copy for digital ads and emails.

The role requires strong writing, editorial judgement, and project management to coordinate multiple projects, manage freelancers, and drive campaign performance for the North America

Qualifications

• 3+ years of content marketing or editorial leadership experience.
• Proven ability to manage multiple content formats (case studies, blogs, whitepapers, bylines).
• Strong project management skills with overlapping deadlines and stakeholders.
• Experience managing freelance writers or agency partners.
• Exceptional writing, editing, and storytelling abilities.
• Working knowledge of SEO and content performance optimization.

Responsabilités

• Lead a team of freelance writers, agencies, and internal partners to deliver high-value content projects on time.
• Create short-form copy for digital ads and emails.
• Review and edit content to ensure brand voice, messaging, and quality standards.
• Review content briefs and suggest enhancements.
• Oversee the North America Customer Story program (written and video) from interviews to approvals.
• Analyze content performance and propose improvements.
• Collaborate with teams to add or improve content for campaign performance.
• Prioritize work aligned with corporate and team objectives.
• Monitor and report on metrics like customer stories, engagement, and traffic.

Connaissances

Content marketing

Editorial management

Project management

Copywriting

SEO

Team leadership

Freelance writers

Outils

PM platforms

Description du poste

Genetec is seeking a highly organized Content Marketing Manager to lead our B2B content programs and customer story initiatives in North America. You will serve as project manager, editor, and reviewer for customer stories, blogs, ebooks, and bylines, while also producing short-form copy for digital ads and emails.

The role requires strong writing, editorial judgement, and project management to coordinate multiple projects, manage freelancers, and drive campaign performance for the North America