Content Marketing Manager — Lead & Edit Customer Stories

Genetec; Charlotte (NC); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

401K match

Training Tuition Reimbursement Program

Work-life balance with a flexible work

Job summary

Genetec is seeking a Content Marketing Manager to lead B2B content programs and the customer story initiative in North America. You will oversee a team of freelance writers, editors, and internal partners, ensuring every piece aligns with brand standards and campaign goals.

The role involves writing opportunities for short-form copy, managing multiple projects, and driving content performance with SEO and analytics.

Qualifications

• 3–7+ years of experience in content marketing or editorial management.
• Experience managing multiple content formats (case studies, blogs, whitepapers/ebooks, bylines).
• Strong project management skills with overlapping deadlines and stakeholders.
• Experience managing freelance writers or agency partners.
• Exceptional writing, editing, and storytelling abilities.
• Working knowledge of SEO and content performance optimization.
• Experience using a project management platform.
• Candidate must be located anywhere in the East or Central US.

Responsibilities

• Lead a team of freelance writers, agency partners, and internal stakeholders to deliver high-value content on time.
• Oversee customer stories (written and video), blogs, ebooks, bylines, and other content.
• Write short-form copy for digital ads and emails as needed.
• Review and edit content to ensure brand voice, messaging, and quality.
• Review briefs and suggest enhancements to content.
• Manage the North America Customer Story program (written and video).
• Promote the program to internal teams and potential customers.
• Schedule and direct customer interviews and manage approvals.
• Analyze content performance and recommend improvements.
• Collaborate with internal teams to enhance campaign performance.

Skills

Content marketing

Editorial management

Project management

Writing and storytelling

SEO knowledge

Collaboration & communication

Freelance management

Tools

Project management platform

Job description

Genetec is seeking a Content Marketing Manager to lead B2B content programs and the customer story initiative in North America. You will oversee a team of freelance writers, editors, and internal partners, ensuring every piece aligns with brand standards and campaign goals.

The role involves writing opportunities for short-form copy, managing multiple projects, and driving content performance with SEO and analytics.