Content Marketing Lead: Customer Stories & Campaigns

Genetec; Austin (TX); Remote; USD 85.000 - 120.000; Vollzeit

Benefits dieser Stelle

401K match

Tuition reimbursement

Flexible work schedule

Zusammenfassung

Genetec is seeking a Content Marketing Manager to lead B2B content programs and the customer story initiative in North America. You will manage a team of freelance writers, editors, and internal stakeholders, ensuring each piece aligns with brand standards and campaign goals.

You will also edit, review, and occasionally write short-form copy for digital ads and emails, while analyzing performance metrics to drive improvements across content formats.

Qualifikationen

• Proven experience leading B2B content programs and customer story initiatives.
• Strong writing, editorial judgement, and ability to manage multiple projects.
• Experience directing freelance writers or agency partners.
• Knowledge of SEO and content performance optimization.

Aufgaben

• Lead B2B content programs and customer story initiatives in North America.
• Oversee a team of freelance writers, agencies, and internal stakeholders.
• Edit and review all content to align with brand voice and objectives.
• Manage content briefs and suggest enhancements for campaigns.
• Analyze content performance and report on key metrics.

Kenntnisse

Content marketing

Editorial management

Project management

Writing & editing

Communication

Collaboration

Tools

Project management software

Jobbeschreibung

Genetec is seeking a Content Marketing Manager to lead B2B content programs and the customer story initiative in North America. You will manage a team of freelance writers, editors, and internal stakeholders, ensuring each piece aligns with brand standards and campaign goals.

You will also edit, review, and occasionally write short-form copy for digital ads and emails, while analyzing performance metrics to drive improvements across content formats.