B2B Content Marketing Lead: Customer Stories & Editorial PM

Genetec; United States; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

401K match

Training Tuition Reimbursement Program

Work-life balance with a flexible work

Job summary

Genetec is seeking a Content Marketing Manager to lead our B2B content programs and customer story initiatives across North America. You will act as project manager, editor, and reviewer for written content including customer stories, blogs, bylines, and more, while also drafting short-form copy for digital ads and emails.

The role requires strong editorial judgment, collaboration across teams, and the ability to oversee a team of freelance writers to deliver high-value content on time and with

Qualifications

• 3–7+ years of experience in content marketing or editorial management.
• Proven experience managing multiple content formats (case studies, blogs, whitepapers/ebooks, bylines)
• Strong project management skills with the ability to handle overlapping deadlines and stakeholders
• Experience managing freelance writers or agency partners
• Exceptional writing, editing, and storytelling abilities
• Working knowledge of SEO and content performance optimization
• Strong collaboration and communication skills
• Experience using a project management platform
• Candidate must be located anywhere in the East or Central USA

Responsibilities

• Manage a team of freelance writers, agency partners, and internal stakeholders to ensure high value content projects are completed on time.
• Write short-form copy for small projects, include digital ads and emails
• Review and edit content to ensure alignment with brand voice, messaging, and quality standards
• Review content briefs and make suggestions for content enhancements
• Manage the North America Customer Story program – both written and video
• Promote the customer story program to internal team and potential customers
• Schedule and direct customer interviews
• Manage follow-up reviews, and final approvals
• Continuously analyze content performance and recommend improvements
• Work with internal team members to suggest content additions or improvements to enhance campaign performance.
• Manage and prioritize work based on corporate and team objectives.
• Monitor and report on key metrics such as number of customer stories, engagement, and traffic

Skills

Content marketing

Editorial management

Project management

Freelance management

Writing/editing

SEO basics

Communication

Team collaboration

PM tools

Job description

Genetec is seeking a Content Marketing Manager to lead our B2B content programs and customer story initiatives across North America. You will act as project manager, editor, and reviewer for written content including customer stories, blogs, bylines, and more, while also drafting short-form copy for digital ads and emails.

The role requires strong editorial judgment, collaboration across teams, and the ability to oversee a team of freelance writers to deliver high-value content on time and with