B2B Content Marketing Lead – Customer Stories & Editorial PM

Genetec; Tallahassee (FL); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

401K match

Tuition reimbursement program

Flexible work schedule

Job summary

Genetec is seeking a highly organized Content Marketing Manager in North America to lead B2B content programs and the customer story initiative. You will manage a team of freelance writers, coordinate customer stories and blogs, and oversee long-form assets while guiding short-form copy for ads and emails.

The role combines strong writing, editorial judgment, and project management with cross-functional collaboration to drive campaign performance across the North America Marketing Team.

Qualifications

• 3–7+ years of experience in content marketing or editorial management.
• Proven experience managing multiple content formats (case studies, blogs, whitepapers/ebooks, bylines).
• Strong project management skills with overlapping deadlines and stakeholders.
• Experience managing freelance writers or agency partners.
• Exceptional writing, editing, and storytelling abilities.
• Working knowledge of SEO and content performance optimization.
• Strong collaboration and communication skills.

Responsibilities

• Lead a team of freelance writers, agency partners, and internal stakeholders to deliver high-value content projects on time.
• Develop customer stories – written and video; blogs; ebooks and long-form assets.
• Write short-form copy for digital ads and emails and review content for brand voice and quality.
• Review content briefs and suggest enhancements to improve campaign performance.
• Continuously analyze content performance and recommend data-driven improvements.
• Schedule and direct customer interviews and manage final approvals.

Skills

Content marketing

Editorial management

Project management

Writing

SEO

Stakeholder collaboration

Freelance writing management

Job description

Genetec is seeking a highly organized Content Marketing Manager in North America to lead B2B content programs and the customer story initiative. You will manage a team of freelance writers, coordinate customer stories and blogs, and oversee long-form assets while guiding short-form copy for ads and emails.

The role combines strong writing, editorial judgment, and project management with cross-functional collaboration to drive campaign performance across the North America Marketing Team.