Content and Communications Associate

The Westport Library; Westport (CT); On-site; USD 60,000 - 90,000; Full time

Job summary

The Westport Library in Westport, CT is seeking a writer-strategist who can turn our programs, campaigns, and community moments into content people read—from emails that get opened to pages that convert. You will own the email program (We Read newsletter and biweekly blasts in ActiveCampaign), build event pages with SEO in WordPress, and craft story-driven media including Impact Stories and press outreach.

Bachelor's degree in marketing, communications, journalism, English, or related field (or

Qualifications

• Proven copywriting and email/digital marketing experience.
• Hands-on experience with ActiveCampaign and WordPress.
• Working SEO knowledge and a data-driven approach to writing.

Responsibilities

• Manage email program: We Read newsletter, biweekly blasts, campaigns in ActiveCampaign.
• Create event landing pages and SEO in WordPress, backed by UTM and GA data.
• Develop story-driven media: event features, Impact Stories, and press outreach.

Skills

Copywriting

Email marketing

SEO knowledge

Data-driven writing

Education

Bachelor's degree in marketing, communications, journalism, English, or related field

Tools

ActiveCampaign

WordPress

Google Analytics

Job description

Every great library has a great story to tell, and this is the person who tells it. We're looking for a writer-strategist to turn our programs, campaigns, and community moments into content people actually read: emails they open, pages that convert, and stories that make the case for why libraries matter.

What you'll own:

• Our email program: the We Read newsletter, biweekly e-blasts, and campaigns in ActiveCampaign
• Event landing pages and SEO in WordPress, backed by UTM and Google Analytics data
• Story-driven media: event features, Impact Stories, and press outreach

What you bring:

• Proven copywriting and email/digital marketing experience, with hands-on ActiveCampaign and WordPress chops
• Working SEO knowledge and a data-driven approach to what you write
• Sharp organization: you can run a ~30 event/month pipeline without missing a beat

Bachelor's degree in marketing, communications, journalism, English, or related field (or 4 years' equivalent experience). Nonprofit, cultural institution, or library experience a plus.