Content & Communications Lead

The Westport Library; Westport (CT); On-site; USD 70,000 - 95,000; Full time

Job summary

The Westport Library in Westport, CT is seeking a Content & Communications Lead to tell our stories across email, web and media. You will turn programs, campaigns, and community moments into compelling content that drives opens, conversions and engagement.

Lead the email marketing program, optimize event pages in WordPress, and craft story-driven materials for press outreach. Strong copywriting, SEO knowledge, and data-driven writing are essential. Evening/weekend availability may be required.

Qualifications

• Proven copywriting and email marketing experience with hands-on ActiveCampaign and WordPress chops including list segmentation, hygiene, and tracking.
• Working SEO knowledge and a data-driven approach to what you write.
• Strong writing and editing skills, with ability to write story-driven media materials, email copy, and landing page content.

Responsibilities

• Accountability for the Library’s e-mail marketing program including bi-weekly and monthly email blasts, tentpole blasts and promotions plus building and maintaining list segmentation.
• Story-driven media materials: event features, Impact Stories, and press outreach.
• Building, updating and optimizing event landing pages in WordPress, including copy, image assets, metadata, and SEO tags.
• Tracking and reporting on campaign and website performance (email, landing pages, ticketing) using Google Analytics and related tools.

Skills

Copywriting

Email marketing

SEO

Analytics

Project management

Communications

Education

Bachelor's degree in marketing, communications, journalism, English, or related field

Tools

WordPress

Event Tickets Pro

The Events Calendar Pro

Promoter

Job description

Position: Content & Communications Lead
Reports to: Marketing Director
Grade: 4

The Westport Library has great stories to tell, and the Content & Communications Lead helps tell them across email, web and story-driven media. We're recruiting for a writer-strategist to turn our programs, campaigns, and community moments into content people read: emails they open, pages that convert, and stories that make the case for why what the Library does matters.

What you'll own:

• Accountability for the Library’s e-mail marketing program including bi-weekly and monthly email blasts, tentpole blasts and one of promotions plus building and maintaining list segmentation.
• Story-driven media materials: event features, Impact Stories, and press outreach.
• Building, updating and optimizing event landing pages in WordPress, including copy, image assets, metadata, and SEO tags.
• Tracking and reporting on campaign and website performance (email, landing pages, ticketing) using Google Analytics and related tools.

What you bring

• Proven copywriting and email/digital marketing experience, with hands-on ActiveCampaign and WordPress chops including list segmentation, list hygiene, and link/UTM tracking.
• Working SEO knowledge and a data-driven approach to what you write.
• Sharp organization: you can run a ~30 event/month pipeline without missing a beat.
• Strong writing and editing skills, with demonstrated ability to write story-driven media materials, email copy, and landing page content.
• Working knowledge of SEO, including keyword research and on-page optimization.
• Experience with WordPress required; experience with Event Tickets Pro, The Events Calendar Pro, and Promoter strongly preferred.
• Proficient with Google and Microsoft platforms.
• Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Highly organized, detail-oriented, and an excellent communicator, written and verbal.
• Willingness and ability to work evenings and weekends as needed.

Bachelor's degree in marketing, communications, journalism, English, or related field (or 4 years of equivalent experience). Nonprofit, cultural institution, or library experience a plus.

20 Jesup Road Westport, CT 06880 203.291.4800