Story-Driven Content & Campaigns Lead

The Westport Library

Westport (CT)

On-site

USD 70,000 - 95,000

Full time

41 hours ago

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Job summary

The Westport Library in Westport, CT is seeking a Content & Communications Lead to tell our stories across email, web and media. You will turn programs, campaigns, and community moments into compelling content that drives opens, conversions and engagement.

Lead the email marketing program, optimize event pages in WordPress, and craft story-driven materials for press outreach. Strong copywriting, SEO knowledge, and data-driven writing are essential. Evening/weekend availability may be required.

Qualifications

Proven copywriting and email marketing experience with hands-on ActiveCampaign and WordPress chops including list segmentation, hygiene, and tracking.
Working SEO knowledge and a data-driven approach to what you write.
Strong writing and editing skills, with ability to write story-driven media materials, email copy, and landing page content.

Responsibilities

Accountability for the Library’s e-mail marketing program including bi-weekly and monthly email blasts, tentpole blasts and promotions plus building and maintaining list segmentation.
Story-driven media materials: event features, Impact Stories, and press outreach.
Building, updating and optimizing event landing pages in WordPress, including copy, image assets, metadata, and SEO tags.
Tracking and reporting on campaign and website performance (email, landing pages, ticketing) using Google Analytics and related tools.