Content & Communications Strategist: Email, SEO & Stories

The Westport Library; Westport (CT); On-site; USD 60,000 - 90,000; Full time

Job summary

The Westport Library in Westport, CT is seeking a writer-strategist who can turn our programs, campaigns, and community moments into content people read—from emails that get opened to pages that convert. You will own the email program (We Read newsletter and biweekly blasts in ActiveCampaign), build event pages with SEO in WordPress, and craft story-driven media including Impact Stories and press outreach.

Bachelor's degree in marketing, communications, journalism, English, or related field (or

Qualifications

• Proven copywriting and email/digital marketing experience.
• Hands-on experience with ActiveCampaign and WordPress.
• Working SEO knowledge and a data-driven approach to writing.

Responsibilities

• Manage email program: We Read newsletter, biweekly blasts, campaigns in ActiveCampaign.
• Create event landing pages and SEO in WordPress, backed by UTM and GA data.
• Develop story-driven media: event features, Impact Stories, and press outreach.

Skills

Copywriting

Email marketing

SEO knowledge

Data-driven writing

Education

Bachelor's degree in marketing, communications, journalism, English, or related field

Tools

ActiveCampaign

WordPress

Google Analytics

Job description

The Westport Library in Westport, CT is seeking a writer-strategist who can turn our programs, campaigns, and community moments into content people read—from emails that get opened to pages that convert. You will own the email program (We Read newsletter and biweekly blasts in ActiveCampaign), build event pages with SEO in WordPress, and craft story-driven media including Impact Stories and press outreach.

Bachelor's degree in marketing, communications, journalism, English, or related field (or