Creative Marketing Lead: Data-Driven Storytelling

anythinklibraries; Thornton (CO); On-site; USD 50,000 - 58,000; Full time

Job summary

Anythink Libraries is seeking a Creative Lead - Marketing Specialist to craft compelling campaigns and copy that engage Adams County residents. You will bridge promotion, copy, and analytics to move audiences from awareness to action, while collaborating across teams to amplify the library's value.

You will lead data-driven marketing efforts, translate insights into strategies, and tailor messaging for diverse audiences.

Qualifications

• 1–3 years of professional marketing/communications/advertising experience.
• Bachelor's degree in marketing, communications, PR, business, journalism or related field.
• Spanish-speaking candidates highly desired.
• Experience developing and executing marketing campaigns from strategy to evaluation.
• Strong advertising copywriting and audience-focused messaging.
• Experience translating customer insights into actionable marketing strategies.
• Experience analyzing campaign performance and data to improve results.

Responsibilities

• Create compelling marketing copy and campaigns across print, digital, social media, email and web.
• Measure performance, optimize campaigns, and report results to leadership.
• Collaborate across teams to align brand voice and strategic goals.
• Utilize market research and customer insights to inform marketing decisions.

Skills

Marketing strategy

Copywriting

Data analysis

Market research

Project management (Asana)

Written communication

Multitasking

Education

Bachelor's degree in marketing/communications/public relations/business/journalism

Tools

Asana

Job description

Anythink Libraries is seeking a Creative Lead - Marketing Specialist to craft compelling campaigns and copy that engage Adams County residents. You will bridge promotion, copy, and analytics to move audiences from awareness to action, while collaborating across teams to amplify the library's value.

You will lead data-driven marketing efforts, translate insights into strategies, and tailor messaging for diverse audiences.