Administrative Assistant

Aktiv Insight; San Diego (CA); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Competitive salary

Collaborative team environment

Job summary

Aktiv Insight seeks a creative Content Strategist to develop and execute a comprehensive content strategy across website, blog, social media, and email. You will drive brand awareness, engagement, and lead generation while aligning with marketing goals and audience needs.

You will lead market research, keyword optimization, and collaboration with writers and designers to deliver high-quality, consistent content that resonates with our target audience in a fast-paced environment.

Qualifications

• 3–5 years in content marketing, journalism, or related field.
• Strong SEO, content creation, and distribution knowledge.
• Excellent writing and editing with ability to simplify complex topics.

Responsibilities

• Conduct market research and competitor analysis to understand trends.
• Develop and maintain a data-driven content strategy aligned with goals.
• Create content calendars for website, blog, social, and email.
• Brainstorm and develop blog posts, infographics, videos, and social content.
• Conduct keyword research and optimize for SEO.
• Manage content creation with freelancers and designers.
• Edit and proofread to ensure accuracy and brand voice.
• Track content performance using analytics and social insights.
• Stay updated on content marketing trends and best practices.
• Collaborate with marketing teams for channel consistency.
• Measure ROI of content efforts and report on metrics.
• Identify areas for improvement based on data.

Skills

Content marketing

SEO

Analytics

Writing & editing

Market research

CMS

Cross-functional collaboration

Tools

Google Analytics

CMS

Job description

We are seeking a creative and analytical Content Strategist to join our growing team! In this exciting role, you will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, audience engagement, and lead generation. You will play a key role in crafting compelling content across various channels, ensuring it aligns with our overall marketing goals and resonates with our target audience.

Responsibilities:

• Conduct market research and competitor analysis to understand industry trends and audience needs.
• Develop and maintain a data-driven content strategy that aligns with business objectives and marketing goals.
• Create high-quality content calendars for various channels (website, blog, social media, email).
• Brainstorm and develop engaging content ideas (e.g., blog posts, articles, infographics, videos, social media content).
• Conduct keyword research and optimize content for search engines (SEO).
• Manage and oversee the content creation process, including working with freelance writers and graphic designers.
• Edit and proofread content to ensure accuracy, clarity, and brand consistency.
• Track and analyze content performance using website analytics tools (e.g., Google Analytics) and social media insights.
• Stay up-to-date on the latest content marketing trends and best practices.
• Collaborate with other marketing teams (e.g., social media, email marketing) to ensure content consistency across all channels.
• Measure the return on investment (ROI) of content marketing efforts.
• Report on content performance metrics and identify areas for improvement.

Qualifications:

• Minimum 3-5 years of experience in content marketing, journalism, or a related field.
• Strong understanding of content marketing principles and best practices (SEO, content creation, content distribution).
• Excellent writing and editing skills with the ability to create clear, concise, and engaging content.
• Proven ability to conduct research and translate complex topics into easy-to-understand content.
• Experience with content management systems (CMS) a plus.
• Analytical mindset with experience using website analytics tools (e.g., Google Analytics).
• Excellent communication and collaboration skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Passion for staying current with industry trends and best practices.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Be at the forefront of content marketing strategy and innovation.
• Play a vital role in driving brand awareness and lead generation.
• Be part of a collaborative and supportive team.