Community Marketing Director

Vivera of Northbrook; Cincinnati (OH); On-site; USD 100,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, and vision

401(k) with company match

Paid time off

EAP & wellness programs

Self-service payroll (Paycom)

Advancement opportunities

Job summary

Vivera of Northbrook seeks a Marketing and Sales Director to lead our lease-up from the ground up. This role offers commission opportunities tied to occupancy milestones and guides the community marketing and sales program in a fast-paced launch environment.

You will build relationships with local professionals, manage multiple marketing channels, and deliver warm tours to prospective residents and families. Strong communication and data-driven decisions are essential.

Qualifications

• Associates Degree preferred.
• 3+ years previous sales, marketing, or community outreach required.
• Exceptional communication and interpersonal skills.
• Strong closing skills and ability to analyze market trends.
• Valid Driver's License is required.

Responsibilities

• Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy.
• Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources.
• Promotes a positive social media presence through creative content highlighting mission and values.
• Oversees marketing channels, including paid advertising, digital platforms, and traditional outreach.
• Bridge the gap between marketing and sales by developing and executing strategies to generate leads and drive revenue.
• Delivers exceptional tours for prospective residents and family members.
• Implements follow-up strategies to nurture relationships and address inquiries.
• Manages the CRM tool to maintain leads and optimize sales and marketing efforts.

Skills

Communication

Interpersonal skills

Closing skills

Market analysis

Data-driven decisions

Sales experience

Education

Associate degree

Tools

CRM

Job description

We are seeking a Marketing and Sales Director to lead our lease up from the ground up: Vivera of NorthbrookAre you energized by a fast-paced launch environment? Bring our mission of Love, Compassion, and Dignity to life for the first residents and families who walk through our doors.This lease-up role offers commission opportunities tied to occupancy milestones - a great way to be rewarded for the momentum you build.Responsibilities:Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancyForms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaborationPromotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignityOversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholdersBridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goalsDelivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality careImplements follow-up strategies to nurture relationships and promptly address any inquiries or concernsManages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing effortsRequirements:Associates Degree preferredValid Driver's License3+ years previous sales, marketing, or community outreach requiredPrior Assisted Living experience preferredExceptional communication and interpersonal skillsStrong closing skillsAbility to analyze market trends and make data-driven decisionsBenefits:Advancement and professional growth opportunitiesComprehensive medical, dental, and vision benefit packagesEAP & wellness programs401(k) with biweekly employer match*Outside-In Employee Referral ProgramIntentional work-life balance supported with competitive Paid Time Off*Self-service payroll & accuracy tools (Paycom)*Benefits and eligibility may vary based on employment status (full-time/part-time)