Marketing and Sales Director

Vivera-Senior-Living-of-Columbu; Columbus (IN); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Growth opportunities

Medical, dental, vision

Wellness programs

401(k) match

Referral program

Paid time off

Payroll tools

Benefits by status

Job summary

Paycom - ATS is seeking a Community Marketing & Sales professional to lead outreach with local physicians, senior centers, and home health partners. You will craft campaigns and deliver engaging tours, nurturing relationships to fill resident occupancy while promoting care with compassion.

The role requires strong communication, closing skills, and data-driven decision making, with on-site responsibilities and a focus on growth and collaboration within the organization.

Qualifications

• Associates Degree preferred.
• Valid Driver's License required.
• 3+ years of sales, marketing, or community outreach.
• Assisted/Supportive Living experience preferred.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• Leads the Community marketing and sales program to achieve optimal resident occupancy.
• Forms and fosters relationships with physicians, Senior Centers and home health for referrals.
• Promotes a positive social media presence with content reflecting our mission and values of love and dignity.
• Oversees marketing channels including paid ads and digital platforms to engage residents and staff.
• Bridges marketing and sales to generate leads and drive revenue through campaigns and outreach.
• Delivers exceptional tours to prospective residents and families, reflecting compassionate care.
• Implements follow-up to nurture relationships and respond to inquiries.
• Manages CRM to track leads and optimize marketing efforts.

Skills

Closing skills

Communication skills

Interpersonal skills

Data-driven decisions

Education

Associates Degree preferred

Job description

Responsibilities:Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancyForms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaborationPromotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignityOversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholdersBridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goalsDelivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality careImplements follow-up strategies to nurture relationships and promptly address any inquiries or concernsManages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing effortsRequirements:Associates Degree preferredValid Driver's License3+ years previous sales, marketing, or community outreach requiredAssisted/Supportive Living experience preferredExceptional communication and interpersonal skillsStrong closing skillsAbility to analyze market trends and make data-driven decisionsBenefits:Advancement and professional growth opportunitiesComprehensive medical, dental, and vision benefit packagesEAP & wellness programs401(k) with biweekly employer match*Outside-In Employee Referral ProgramIntentional work-life balance supported with competitive Paid Time Off*Self-service payroll & accuracy tools (Paycom)*Benefits and eligibility may vary based on employment status (full-time/part-time)