Commercial Website Strategy Lead

Socket.dev; Dearborn (MI); Hybrid; USD 142,000 - 268,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Hybrid work model

Vehicle discount program for employees

Job summary

Ford Motor Company is seeking a Senior Manager of Website Strategy & Experience for FordPro.com to lead the near and long-term vision of the digital storefront. You will translate marketing strategy into an enterprise roadmap and build the team responsible for day-to-day execution, optimization, and merchandising.

The role requires 8+ years in digital web strategy, automotive experience, and strong stakeholder management.

Qualifications

• Bachelor's degree required.
• 8+ years of digital web strategy experience in complex enterprise environments.
• Automotive industry experience preferred.
• Proven ability to set and execute multi-year digital strategy and roadmaps.
• Strong executive presence and communication with cross-functional stakeholders.

Responsibilities

• Own FordPro.com strategic vision and multi-year roadmap aligned to Ford Pro goals.
• Lead executive stakeholder alignment, secure investment, report on ROI.
• Build, mentor, and grow the website strategy and experience team.
• Own budget prioritization and business case development for major journeys.
• Define governance for Shop, Buy, Own journeys and digital merchandising.
• Establish KPIs and drive data-informed strategic pivots.

Skills

Executive leadership

Digital strategy

Stakeholder management

Analytics

MarTech knowledge

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Experience Cloud

Salesforce

Job description

Ford Motor Company is seeking a Senior Manager of Website Strategy & Experience for FordPro.com to lead the near and long-term vision of the digital storefront. You will translate marketing strategy into an enterprise roadmap and build the team responsible for day-to-day execution, optimization, and merchandising.

The role requires 8+ years in digital web strategy, automotive experience, and strong stakeholder management.