Senior Manager, Commercial Website

Ford-Motor-Company; Dearborn (MI); Hybrid; USD 142,000 - 268,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Parental leave

Paid time off

Vehicle discount program

Tuition assistance

Job summary

Ford Motor Company in Dearborn, MI is seeking a Senior Manager, Website Strategy & Experience for FordPro.com. You will define a multi-year digital strategy and lead a high-performing team to deliver Ford Pro's always-on commercial digital storefront for fleet customers.

The role requires 8+ years in digital web strategy within complex enterprises, strong executive presence, and expertise in enterprise martech like Adobe Experience Cloud and Salesforce. Hybrid work model offered.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8+ years of progressive digital web strategy experience in complex enterprises.
• Proven experience leading digital teams and managing executives.
• Strong strategic and working knowledge of martech ecosystems (Adobe/Salesforce).
• Demonstrated ability to develop and defend multi-year digital roadmaps.
• Experience translating business goals into digital initiatives.
• Excellent communication with cross-functional stakeholders.
• Ability to drive investment and measure ROI at the exec level.

Responsibilities

• Own FordPro.com strategic vision and multi-year roadmap.
• Lead executive alignment and investment decisions for digital strategy.
• Build and mentor a high-performing website strategy team.
• Own business case development and prioritization for major journeys.
• Shape ecosystem strategy across Vehicles, Software/Telematics, Charging, Service, Financing.
• Set governance on customer journeys and merchandising standards.
• Define KPIs and accountability for leadership reviews and pivots.
• Drive change in response to industry trends and competitive landscape.

Skills

Executive leadership

Digital strategy

Stakeholder management

Team leadership

MarTech knowledge

Data-driven decision making

Communication

Education

Bachelor's degree in Marketing, Digital Media, Business, Information Systems

Tools

Adobe Experience Cloud

Salesforce

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You\'ll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position...

• At Ford Motor Company, we believe that freedom of movement drives human progress. Within U.S. Commercial MarComms and Ford Pro, we are dedicated to delivering an unmatched, always-on ecosystem of commercial vehicles, software, charging, and service solutions that maximize uptime, lower total cost of ownership (TCO), and accelerate productivity for commercial and fleet customers of all sizes.

• The Senior Manager, Website Strategy & Experience - FordPro.com is the website leader accountable for setting and championing the near and long-term strategic vision, roadmap, and business case for the FordPro.com website as Ford Pro's most critical always-on commercial digital storefront. This leader translates marketing and Ford Pro business strategy into a multi-year digital experience vision, sets the bar for how the site evolves to serve commercial and fleet customers across every segment, and builds the organizational capability, tea

• At Ford Motor Company, we believe that freedom of movement drives human progress. Within U.S. Commercial MarComms and Ford Pro, we are dedicated to delivering an unmatched, always-on ecosystem of commercial vehicles, software, charging, and service solutions that maximize uptime, lower total cost of ownership (TCO), and accelerate productivity for commercial and fleet customers of all sizes.

• The Senior Manager, Website Strategy & Experience - FordPro.com is the website leader accountable for setting and championing the near and long-term strategic vision, roadmap, and business case for the FordPro.com website as Ford Pro's most critical always-on commercial digital storefront. This leader translates marketing and Ford Pro business strategy into a multi-year digital experience vision, sets the bar for how the site evolves to serve commercial and fleet customers across every segment, and builds the organizational capability, team, and stakeholder alignment required to execute against it. Reporting into US Marketing Communications, this role owns the strategic 'why' and 'where next' for FordPro.com, while leading and developing the team responsible for day-to-day execution, optimization, and merchandising.

• This is a people-leadership and strategy role: you will set direction, secure investment, define success, and build/mentor a high-performing team.

What you\'ll do...

• Own FordPro.com Strategic Vision & Roadmap: Define and continuously evolve the multi-year strategic vision for FordPro.com, aligning the digital experience strategy to Ford Pro\'s broader commercial business goals, customer segment priorities, and competitive landscape. Translate that vision into a prioritized, resourced roadmap owned by the team.

• Executive Stakeholder Leadership & Alignment: Serve as the primary voice and advocate for FordPro\'s.com digital strategy with senior leadership across Ford Pro, Marketing and Enterprise Technology—building consensus, securing investment, and reporting on business impact and ROI at the executive level.

• Team Leadership & Talent Development: Build, lead, mentor, and grow the website strategy and experience team, ensuring clear accountability, career development, and a high-performance culture.

• Business Case & Investment Ownership: Own the budget, prioritization framework, and business case development for major website journeys (informing platform capabilities, martech tooling, personalization/AI initiatives, major experience redesigns), balancing near-term optimization with long-term experience evolution.

• Portfolio & Ecosystem Strategy: Set the strategic framework for how FordPro.com represents and integrates the full Ford Pro commercial ecosystem—Vehicles, Software/Telematics, Charging, Service, and Financing—ensuring the website strategy scales as new products and segments are added.

• Digital Experience Governance & Standards: Establish the vision and governing principles for customer journey design (Shop, Buy, Own), personalization, accessibility, SEO, and merchandising, ensuring the team executes against a consistent, high-quality standard.

• Performance Accountability: Define the KPIs and success metrics that matter most at the leadership level (brand awareness, funnel conversion, lead quality, revenue/ROI, customer satisfaction, platform health) and hold the team accountable to them—while using data to inform strategic pivots, not just tactical optimization.

• Change Leadership & Innovation: Proactively scan the competitive, technology, and customer landscape (e-commerce trends, AI/personalization, commercial B2B buying behavior) to identify where FordPro.com should lead or evolve next and build organizational buy-in for change.

• Cross-Functional & Agency Governance: Set the operating model and governance for how internal teams and external agency partners collaborate, ensuring roadmaps, backlogs, and milestones stay aligned to strategic priorities and business outcomes.

You\'ll have...

• Bachelor\'s degree in Marketing, Digital Media, Business, Information Systems, or equivalent practical experience

• 8+ years of progressive experience in digital web strategy with significant experience within complex enterprise environments, including people leadership managing digital/web teams.

• Automotive experience

• Proven experience setting and successfully executing a multi-year digital strategy and roadmap, including building business cases and securing executive-level investment.

• Strong strategic and working knowledge of enterprise martech ecosystems (Adobe Experience Cloud, Salesforce), sufficient to guide platform strategy and evaluate tradeoffs, even if not hands-on daily.

• Demonstrated ability to lead, develop, and retain high-performing digital teams, including managers/leads responsible for execution.

• Deep understanding of digital customer journey strategy (Shop, Buy, Own), conversion optimization, and digital merchandising across complex, multi-product portfolios.

• Working knowledge of commercial fleet segments (SMB, Regional/Vocational, Enterprise, Municipal/Government) and how their needs shape digital strategy.

• Strong executive presence and communication skills, with a track record of influencing senior leadership and cross-functional stakeholders (Product, Engineering, Sales, Marketing).

• Analytical and financially literate, able to translate performance data and market trends into strategic recommendations and resourcing decisions.

Even better, you may have...

• Commercial automotive, fleet management, B2B SaaS, or commercial equipment industry experience at a strategic/leadership level.

• Experience leading digital transformation or major platform/replatforming initiatives.

• Experience building or scaling a digital website organization from the ground up.

• Experience managing multi-agency ecosystems and negotiating statements of work/vendor contracts.

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year\'s Day
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 5 and ranges from $141,700-$268,300.

Final determination of salary grade will be based on candidate\'s skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week.