Senior Manager, Commercial Website

Ford; Dearborn (MI); On-site; USD 140,000 - 200,000; Full time

Job summary

Ford Motor Company’s Ford Pro division seeks a Senior Manager, Website Strategy & Experience for FordPro.com. You will define a multi-year digital vision and roadmap, aligning the digital experience with commercial goals, and lead a high-performing team responsible for day-to-day execution, optimization, and merchandising across the Shop, Buy, Own journey.

You will partner with senior leaders to secure investment, measure ROI, and drive ongoing improvements in personalization, SEO, and UX

Qualifications

• Experience translating marketing and business strategy into digital roadmaps.
• Ability to lead and mentor a high-performing website strategy team.
• Strong collaboration with senior leaders to secure investment and resources.

Responsibilities

• Define and evolve the multi-year FordPro.com strategic vision and roadmap.
• Lead executive alignment and reporting on business impact and ROI.
• Oversee the website strategy team responsible for day-to-day execution and optimization.
• Own the budget and business case for major journeys and platform capabilities.
• Set governance standards for customer journeys, personalization, and SEO.

Skills

Strategic vision

Stakeholder leadership

Team leadership

Digital marketing

ROI focus

Tools

Martech platforms

Job description

We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.

In this position... At Ford Motor Company, we believe that freedom of movement drives human progress. Within U.S. Commercial MarComms and Ford Pro, we are dedicated to delivering an unmatched, always-on ecosystem of commercial vehicles, software, charging, and service solutions that maximize uptime, lower total cost of ownership (TCO), and accelerate productivity for commercial and fleet customers of all sizes.

The Senior Manager, Website Strategy & Experience - FordPro.com is the website leader accountable for setting and championing the near and long-term strategic vision, roadmap, and business case for the FordPro.com website as Ford Pro's most critical always-on commercial digital storefront. This leader translates marketing and Ford Pro business strategy into a multi-year digital experience vision, sets the bar for how the site evolves to serve commercial and fleet customers across every segment, and builds the organizational capability, tea

At Ford Motor Company, we believe that freedom of movement drives human progress. Within U.S. Commercial MarComms and Ford Pro, we are dedicated to delivering an unmatched, always-on ecosystem of commercial vehicles, software, charging, and service solutions that maximize uptime, lower total cost of ownership (TCO), and accelerate productivity for commercial and fleet customers of all sizes.

The Senior Manager, Website Strategy & Experience - FordPro.com is the website leader accountable for setting and championing the near and long-term strategic vision, roadmap, and business case for the FordPro.com website as Ford Pro's most critical always-on commercial digital storefront. This leader translates marketing and Ford Pro business strategy into a multi-year digital experience vision, sets the bar for how the site evolves to serve commercial and fleet customers across every segment, and builds the organizational capability, team, and stakeholder alignment required to execute against it. Reporting into US Marketing Communications, this role owns the strategic \"why\" and \"where next\" for FordPro.com, while leading and developing the team responsible for day-to-day execution, optimization, and merchandising.

This is a people-leadership and strategy role: you will set direction, secure investment, define success, and build/mentor a high-performing team.

What you'll do...

• Own FordPro.com Strategic Vision & Roadmap: Define and continuously evolve the multi-year strategic vision for FordPro.com, aligning the digital experience strategy to Ford Pro's broader commercial business goals, customer segment priorities, and competitive landscape. Translate that vision into a prioritized, resourced roadmap owned by the team.
• Executive Stakeholder Leadership & Alignment: Serve as the primary voice and advocate for FordPro.com's digital strategy with senior leadership across Ford Pro, Marketing and Enterprise Technology-building consensus, securing investment, and reporting on business impact and ROI at the executive level.
• Team Leadership & Talent Development: Build, lead, mentor, and grow the website strategy and experience team, ensuring clear accountability, career development, and a high-performance culture.
• Business Case & Investment Ownership: Own the budget, prioritization framework, and business case development for major website journeys (informing platform capabilities, martech tooling, personalization/AI initiatives, major experience redesigns), balancing near‑
• Portfolio & Ecosystem Strategy: Set the strategic framework for how FordPro.com represents and integrates the full Ford Pro commercial ecosystem-Vehicles, Software/Telematics, Charging, Service, and Financing-ensuring the website strategy scales as new products and segments are added.
• Digital Experience Governance & Standards: Establish the vision and governing principles for customer journey design (Shop, Buy, Own), personalization, accessibility, SEO, and merchandising, ensuring the team executes against a consistent, high-quality standard.
• Performance Accountability: Define the KPIs and success metrics that matter most at the leadership level (brand awareness, funnel conversion, lead quality, revenue/ROI, customer satisfaction, platform health) and hold the team accountable to them-while using data to inform strategi