Head of Commercial Website Strategy & Experience

Ford-Motor-Company; Dearborn (MI); Hybrid; USD 142,000 - 268,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Parental leave

Paid time off

Vehicle discount program

Tuition assistance

Job summary

Ford Motor Company in Dearborn, MI is seeking a Senior Manager, Website Strategy & Experience for FordPro.com. You will define a multi-year digital strategy and lead a high-performing team to deliver Ford Pro's always-on commercial digital storefront for fleet customers.

The role requires 8+ years in digital web strategy within complex enterprises, strong executive presence, and expertise in enterprise martech like Adobe Experience Cloud and Salesforce. Hybrid work model offered.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8+ years of progressive digital web strategy experience in complex enterprises.
• Proven experience leading digital teams and managing executives.
• Strong strategic and working knowledge of martech ecosystems (Adobe/Salesforce).
• Demonstrated ability to develop and defend multi-year digital roadmaps.
• Experience translating business goals into digital initiatives.
• Excellent communication with cross-functional stakeholders.
• Ability to drive investment and measure ROI at the exec level.

Responsibilities

• Own FordPro.com strategic vision and multi-year roadmap.
• Lead executive alignment and investment decisions for digital strategy.
• Build and mentor a high-performing website strategy team.
• Own business case development and prioritization for major journeys.
• Shape ecosystem strategy across Vehicles, Software/Telematics, Charging, Service, Financing.
• Set governance on customer journeys and merchandising standards.
• Define KPIs and accountability for leadership reviews and pivots.
• Drive change in response to industry trends and competitive landscape.

Skills

Executive leadership

Digital strategy

Stakeholder management

Team leadership

MarTech knowledge

Data-driven decision making

Communication

Education

Bachelor's degree in Marketing, Digital Media, Business, Information Systems

Tools

Adobe Experience Cloud

Salesforce

Job description

Ford Motor Company in Dearborn, MI is seeking a Senior Manager, Website Strategy & Experience for FordPro.com. You will define a multi-year digital strategy and lead a high-performing team to deliver Ford Pro's always-on commercial digital storefront for fleet customers.

The role requires 8+ years in digital web strategy within complex enterprises, strong executive presence, and expertise in enterprise martech like Adobe Experience Cloud and Salesforce. Hybrid work model offered.