Senior Automotive Web Programs Lead

twentysix; Detroit (MI); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

VML, part of WPP, is seeking an Associate Account Director, Web, to lead Ford.com workstreams and drive web experiences that support vehicle launches, campaigns, and ongoing site optimization.

You will partner with strategy, UX, creative, data, content, and development teams to manage MYCOs, launches, personalization, testing, and performance analysis, in a hybrid model with four office days per week. Base salary ranges from $75,000 to $180,000 USD.

Qualifications

• 7+ years of experience in account management or client-facing delivery at a digital agency.
• Experience on Tier 1 automotive accounts or vehicle launch programs is highly preferred.
• Strong understanding of web production lifecycles, CMS, DAM, UX/UI, QA, accessibility, and Agile delivery.

Responsibilities

• Serve as the client partner and agency lead for Ford.com workstreams.
• Own and deliver Ford Vehicle Model Year Changeovers (MYCOs) and content updates.
• Lead Ford.com launches for brand campaigns and vehicle reveals.
• Define audience needs and personalization strategies for Ford.com.
• Coordinate A/B testing strategy, execution, and results.

Skills

Account management

Digital advertising

Adobe Analytics

CMS

DAM

Agile

Tools

CMS

DAM

Adobe Analytics

Job description

VML, part of WPP, is seeking an Associate Account Director, Web, to lead Ford.com workstreams and drive web experiences that support vehicle launches, campaigns, and ongoing site optimization.

You will partner with strategy, UX, creative, data, content, and development teams to manage MYCOs, launches, personalization, testing, and performance analysis, in a hybrid model with four office days per week. Base salary ranges from $75,000 to $180,000 USD.