Chief Digital Content Strategist & Discoverability

Quinnipiac University; Connecticut; On-site; USD 120,000 - 190,000; Full time

Benefits offered by this job

Tuition remission

Inclusive culture

Job summary

Quinnipiac University seeks a visionary Director of Digital Content Strategy to lead, define, and scale the university's digital content ecosystem. The role focuses on audience-centered storytelling, data-informed decisions, and collaboration with Marketing & Communications to drive enrollment and engagement across web, social, email, and emerging platforms.

The ideal candidate combines SEO/AEO/GEO performance analysis with best-practice content creation and a track record of guiding teams to

Qualifications

• Minimum 10 years in digital content strategy or related field.
• Ability to translate complex information into audience-centered content.
• Experience managing content within a CMS.
• Proven strategic communications guidance at all levels of an organization.
• Proven leadership of direct reports.
• Strong multi-project management in a fast-paced environment.

Responsibilities

• Inform topical story selection and set editorial standards across channels.
• Develop a discoverability strategy spanning SEO, AEO, and GEO.
• Design briefs and reusable tools to scale content production.
• Lead cross-functional coordination and measure content impact.

Skills

Strategic thinking

Communication skills

Writing and editing

Project management

Cross-functional collaboration

Leadership

Education

Bachelor's degree

Master's degree

Tools

CMS / Content Management System

Job description

Quinnipiac University seeks a visionary Director of Digital Content Strategy to lead, define, and scale the university's digital content ecosystem. The role focuses on audience-centered storytelling, data-informed decisions, and collaboration with Marketing & Communications to drive enrollment and engagement across web, social, email, and emerging platforms.

The ideal candidate combines SEO/AEO/GEO performance analysis with best-practice content creation and a track record of guiding teams to