Digital Content Strategist: Social & Growth Marketing

University of Houston; Houston (TX); On-site; USD 52,000 - 76,000; Full time

Job summary

The Chronicle Of Higher Education, Inc. seeks a digital content specialist to create engaging content across web and social platforms and to guide the department’s online presence. You will develop editorial calendars, digitize media, and collaborate with teams to enhance UA branding.

Responsibilities include managing web communications, SEO/SEM campaigns, email marketing, and UX improvements, with ongoing analyses and reporting. Equal opportunity employer.

Qualifications

• Requires a 4-year degree; formal training related to the work.
• Requires at least 3 years of directly job-related experience.
• Skills include: strategic thinking, data analysis, paid social advertising, email marketing, SEO/SEM, social media marketing, CMS, photography, graphic design.

Responsibilities

• Creates digital content and editorial calendars; updates UA social media channels.
• Applies design and messaging strategies to support UA brand.
• Manages web communications within UA's marketing program.
• Collaborates with technology staff on website management and ADA compliance.
• Generates periodic reports on website activity and trends.
• Presents online marketing strategies and user experience improvements.
• Conducts user surveys and market research for online opportunities.
• Plans and executes digital marketing campaigns (SEO/SEM, email, social, display).
• Researches and edits web content as needed.
• Performs other duties as required.

Skills

Strategic thinking

Data analysis

Paid social advertising

Email marketing

SEO/SEM

Social media marketing

CMS

Photography

Graphic design

Education

Bachelor's degree

Tools

CMS (Content Management System)

Job description

The Chronicle Of Higher Education, Inc. seeks a digital content specialist to create engaging content across web and social platforms and to guide the department’s online presence. You will develop editorial calendars, digitize media, and collaborate with teams to enhance UA branding.

Responsibilities include managing web communications, SEO/SEM campaigns, email marketing, and UX improvements, with ongoing analyses and reporting. Equal opportunity employer.